Westwood Publishing Essay
Internal Communication “Westwood Publishing”
The people in the case:
- Linda Bosworth: CEO of Westwood
Publishing
- Catherine Callahan: Vice President of
Human Resources - Eric Ridgway: Vice President of Corporate Communication - Dan Cassidy: Director of employee relations - Craig Stevens: Outside Public relations consultant
Westwood Publishing MBA 9
Westwood in the1990’s
- Westwood is one the most important publishing firm in the USA. - It was started by Linda Bosworth in the middle of 1990’s. - At the beginning the focus was on the high-tech trade publications. - Original group of employees, mostly men in their mid-50’s, still represented the bulk of senior mamgement at Westwood.
Westwood Publishing MBA 9
Westwood in
The people in the case:
- Linda Bosworth: CEO of Westwood
Publishing
- Catherine Callahan: Vice President of
Human Resources - Eric Ridgway: Vice President of Corporate Communication - Dan Cassidy: Director of employee relations - Craig Stevens: Outside Public relations consultant
Westwood Publishing MBA 9
Westwood in the1990’s
- Westwood is one the most important publishing firm in the USA. - It was started by Linda Bosworth in the middle of 1990’s. - At the beginning the focus was on the high-tech trade publications. - Original group of employees, mostly men in their mid-50’s, still represented the bulk of senior mamgement at Westwood.
Westwood Publishing MBA 9
Westwood in