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Westine Hotel Dhaka

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Westine Hotel Dhaka
INTRODUCTION

Background
Westin Hotels & Resorts are an upscale hotel chain owned by Starwood Hotels & Resorts Worldwide. Currently, Westin operates over 120 hotels in 24 countries. Westin Hotels and Resorts redefine efficient services with an un-compromising style that offers residents a truly unique experience. Starting its operations from the year 1930, Westin defines a luxurious and relentless pursuit of providing optimal services for its clients.

The Mission Statement of Westin Hotels & Resorts: “Westin Hotels & Resorts are dedicated to ensuring that you leave feeling better than when you arrived”

The Westin, Dhaka
The Westin Dhaka, a newly open five-star hotel in the Gulshan, Dhaka is equipped with all the modern amenities a five-star hotel is expected to offer its customers. The Westin Dhaka possesses a wonderful location - nearby the Zia International Airport which is only 8 kilometers from the hotel. Westin Hotels & Resorts are architecturally inspiring, thoughtfully designed and located in the world’s most exciting cities and sumptuous resort destinations.

Westin, Dhaka at a Glance
Opened in July 2007
235 Rooms Equipped with all the modern amenities.
Occupancy rate is almost 70%
Market share almost 25%
Room Revenues - 30% higher than that of its rivals.

Mission Statement of Westin Dhaka: “Relax, Revive, and Experience Renewal at the Westin Dhaka”

The Bangladeshi market is now in a situation where the market is opening up for International Investments. Like the telecom industry the five-star Hotels are also booming. Therefore Westin Dhaka has facing stiff competition from competitors waiting with huge investment programs. So, a major area regarding the market sustainability is always on the horizon.

An Overview of the Upscale Hotels Industry in Bangladesh
The current market analysis reveals the following competitors to be primarily operating in the Upscale Hotel Industry of Bangladesh:

 Dhaka


Bibliography: Books: Lovelock, C. & Wirtz, J. (2007). Services Marketing, 6th Prentice-Hall
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