Wells Fargo Strategic Plan

Table of Contents

EXECUTIVE SUMMARY……………………………………………………………………………………………………..……………… 4
COMPANY BACKGROUND………………………………………………………………………………………………..……………… 4 CORE PRODUCTS AND SERVICES…………………………………………………………………………….……………. 6 Banking……………………………………………………………………………………………………….…….…….6 Mortgage…………………………………………………………………………………………………….………....7 Credit Cards……………………………………………………………………………………………….….……..….8 Insurance …………………………………………………………………………………………………….………….8 Investments…………………………………………………………………………………………………….…….…9
VISION STATEMENT…………………………………………………………………………………………………………………………10 MISSION STATEMENT…………………………………………………………………………………………………….……10 VISION STATEMENT………………………………………………………………………………………………….…………10
VALUE STATEMENT………………………………………………………………………………………………………………..……….10
PEOPLE…………………………………………………………….………………………………………………………..……….11
ETHICS………………………………………………………….….…………………………………………………………………11
CUSTOMER…………………………………………..………………………………………………………………………….…13
DIVERSITY…………………………………………………………………………………………………………………………..14
LEADERSHIP........................................................................................................................…...15
ENVIORNMENTAL ANALYSIS................................................................................................................17 GENERAL ENVIORNMENT……………………………………………………………………………………………………17 Demographic Trends………………………………………………………………………………………………17 Economic Trends…………………………………………………..……………………………………………….18 Political Trends………………………………………………………………………………………………………18 Social Trends………………………………………………………………………………………………………….20 Technological Trends……………………………………………………………………………………………..22 Global Trends…………………………………………………..…….………………………………………………22 Physical Trends…………………………………………………………..…….……………………………………23 INDUSTRY ENVIORNMENT………………………………………………………..…………………………………………23 Entry Barriers………………………………………………………………………………………………………...23 Supplier Power………………………………………………………………………..………………………….…24 Buyer

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