Wellness Company Business Plan
Executive Summary
Spectrum Wellness will serve San Francisco Bay Area businesses, helping them to become more productive, while lowering their overall healthcare costs.
Our business is based on two simple facts:
1. Healthy employees are more productive than chronically ill employees.
2. It costs less to prevent injuries or illnesses than to treat them after they occur.
At Spectrum Wellness, we tie worker productivity directly to the healthcare issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive--that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive.
By helping employees change their behavior patterns and choose more healthy lifestyles, Spectrum Wellness will lower companies' health care expenditures, while raising worker productivity. Healthcare expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker's compensation claims, reduced tardiness, shorter hospital stays, etc.
The state of America's health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for Spectrum Wellness.
Objectives
These are the primary objectives of Spectrum Wellness:
• Provide wellness strategies/programs to businesses in the San Francisco Bay Area.
• Create working relationships with 20 companies by the end of year one.
• Expand Spectrum Wellness into Southern California by the end of year two.
Keys to Success
Spectrum Wellness' keys to success are:
• Marketing services to companies and individuals.
•
Spectrum Wellness will serve San Francisco Bay Area businesses, helping them to become more productive, while lowering their overall healthcare costs.
Our business is based on two simple facts:
1. Healthy employees are more productive than chronically ill employees.
2. It costs less to prevent injuries or illnesses than to treat them after they occur.
At Spectrum Wellness, we tie worker productivity directly to the healthcare issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive--that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive.
By helping employees change their behavior patterns and choose more healthy lifestyles, Spectrum Wellness will lower companies' health care expenditures, while raising worker productivity. Healthcare expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker's compensation claims, reduced tardiness, shorter hospital stays, etc.
The state of America's health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for Spectrum Wellness.
Objectives
These are the primary objectives of Spectrum Wellness:
• Provide wellness strategies/programs to businesses in the San Francisco Bay Area.
• Create working relationships with 20 companies by the end of year one.
• Expand Spectrum Wellness into Southern California by the end of year two.
Keys to Success
Spectrum Wellness' keys to success are:
• Marketing services to companies and individuals.
•