Advertising is form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some actions upon products, ideals or services. It includes the name of a product or service and how that product or service could benefits the consumer, to persuade a target market to purchase or to could benefits the consumer, to persuade a target market to purchase or to consume that particular band. These messages are usually paid for by sponsors and viewed via various media. Advertising can also to communicate an idea to a large number of people in an attempt to convince them to take a certain action.
Marketing or selling costs
Marketing or selling costs include all costs necessary to secure customer orders and get the finished product into the hands of customers. These costs are often called order getting or order filling costs. Examples of marketing or selling costs include advertising costs, shipping costs, sales commission and sales salary.
Administrative costs include all executive, organizational and clerical costs associated with general management of an organization rather than with manufacturing marketing pr selling. Examples of administrative costs include executive compensation general accounting secretarial public relations and similar costs involved in the overall general administration of the organization as whole (Thompson 1985).
ROLE OF ADVERTISING IN NON-PRICE COMPETITION
Public service advertising
The same advertising technique used to promise commercial goods and services can be used to inform, educate and motivate the public about non commercial issues such as HIV/AIDS political ideology energy conservation and deforestation. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties interest groups religious organizations and governmental agencies. Non Profit organizations may rely on free