Weight Watchers Case Study

Topics: Strategic management, Physical exercise, Health Pages: 7 (1747 words) Published: October 15, 2013
I.MISSION STATEMENT

To be the leading weight loss service provider by assisting individuals to lose weight and sustain a healthy lifestyle. II.VISION STATEMENT

Weight Watchers International will be chosen by all individuals that have a goal of improving their life through healthy living. Weight Watchers will be easily accessible for all individuals desiring to improve their lifestyle and will receive exceptional service. Services will be recognized as a superior value. III.APPARENT PROBLEM

Weight Watchers is facing the issue of increased competition and cost concerns with a large majority of the population impacted in some fashion by the economic downturn. In addition they have to overcome the stigma of being viewed as the prior generation’s answer to weight loss. IV.STRATEGY

A.Corporate Strategy
The corporate strategy is reposition themselves and to develop a forward focused plan for the 21st century. B.Business Strategy
The business strategy is to introduce new programs like the Monthly Pass Payment Strategy and the new Turnaround program. C.Functional Strategies

1.Marketing
The Marketing Strategy is to reinvent Weight Watchers and product innovation for the US and abroad. 2.Finance

The Finance Strategy is to develop the new programing that will generate new revenue and to continue to be able to do that with a low capital and lean operating expense. 3.Operations

The Operations Strategy is to run a lean operation and achieve wide profit margins while expanding offerings. 4.Human Resources

The Human Resources Strategy is to use employees that were formally overweight and who have achieved weight loss success through the Weight Watchers program. 5.Information

The Information Strategy is to evolve internet tools to assist the organization in bringing services to those who may not be able to or have interest in attending a meeting in person. 6.Research & Development

The Research and Development Strategy is to introduce new products and shift focus to broad based differentiation. V.STRENGTHS (Internal)

A.Marketing
1.Strong Brand – viewed as credible and effective
2.Consumer Reports – best staying power and proof of long-term success through clinical trials. B.Finance
1.Company’s low variable expenses
2.Low Capital expenditure requirements

C.Operations
1.Lean organizational structure
2.Flexible business model

D.Human Resources
1.Part-time staff paid on commission
2.Using staff that have lost weight through the WW program

E.Information
1.WeightWatchers.com – leading internet-based weight management program 2.Weight Watchers E-Tools – supported its mission to help support people to lose weight

F.Research & Development
1.Awareness of their rivals
2.Opportunities for new markets (ie men, new countries, etc.) VI.WEAKNESS (Internal)

A.Marketing
1.Misperceptions about what WW was
2.Differentiate themselves from fad diets
B.Finance
1.Economic downturn – less $ to be spent on non-essentials 2.Inflexibility in program

C.Operations
1.Being able to address members that did not speak English
2.Need to evolve operations to meet new and changing customer needs

D.Human Resources
1.Difficult to recruit instructors if the requirements to become instructors are so rigid 2.Leadership that could evolve with an ever-changing environment

E.Information
1.Lack of consumer knowledge about web-based services
2.Evolve online tools and resources to better serve consumers that are unable or uninterested in attending meetings

F.Research & Development
1.Need to better understand potential consumers – men, Spanish speaking consumers, young adults, etc. 2.Develop tools and programs to keep fresh programs that will attract a variety of consumers

VII.OPPORTUNITIES (External)
A.Men
B.Spanish-speaking Consumers
C.Young Adults
VIII.THREATS (External)
A.Competitors like Jenny Craig
B.Fad Diets
C.Pharmaceutical...
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