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weekly quiz marketing
Mngrl & Orgnztnl Concepts
October 31, 2013

1. What is the difference between efficiency and effectiveness? Give examples of each. Which is more important for performance? Can managers improve both – efficiency and effectiveness – simultaneously?

A very important goal in any organization is to be effective and efficient. There are many factors such as: resources, time, performance, and actions taken by managers and others that can affect the organization’s output. Efficiency and effectiveness are terms used to describe every factor that take place to achieve an organization’s goal.
Efficiency and effectiveness both are used to achieve organization’s goal but they can be different in many ways. “Efficiency” refers to the amount of resource used to complete a task or product. An efficient company would use the least amount of resources to achieve its goals. In the other hand, “effectiveness” refers to the levels of results taken by employees or managers. Producing high quality results would describe effectiveness in an organization. As an example of efficiency we can use a company, which manufacture jets.
The company builds both small and big jets. This company expends more resources (raw materials, labor, overhead costs and others) building small jets than big jets so; they are efficient at making big jets than small jets. To be more productive they could trade off big jets for small jets. An example of effectiveness would be when a manager improve sale and maintain them constantly. This would make the organization achieve its. We can conclude that even though effectiveness and efficiency can be used for the same purpose, they can also be different.
For performance, if the business is looking to achieve its goal by using the least amount resources than efficiency would improve its performance, but if the business’s goal is to achieve high quality results, then effectiveness would improve its performance.
Either one efficiency or effectiveness can be

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