WEEK 6 PowerPoint GNC Vending
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OBJECTIVES
EXECUTIVE SUMMARY
This report explains the marketing plan for launching “GNC
Vending” which is a direct extension of GNC supplements, the largest global specialty retailer. In the beginning of our report, we have explained the mission and vision of GNC vending and how we plan on bringing our plan to life. We will introduce our service to the market through various promotions, advertisement, and distribution of free samples throughout the fitness community. This report will reflect the initial launching within various known workout facilities within the United States. The study included both primary and secondary research that enabled us to evaluate how the consumers felt about our service. Through this strategy our company can decide whether the consumer has a need for our service and feel that it is definitely a capability to, “Live
Well on the go”. For this purpose we have conducted a
SWOT analysis of our company to see the strengths, weaknesses, opportunities, and threats.
SITUATIONAL ANALYSIS
Strengths
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New service
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Recognizable brand
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Convenient
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Reasonable price
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Multiple locations
Weakness
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New service
•
Limited experience of customers
•
Strong competitors
Opportunities
•
Increase the distribution network
•
Offering new products and services
•
Capitalizing on the fitness and health epidemic
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Professional sports and athletes needing the service
Threats
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New entrance from exiting competitors
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Economic instability
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Competitors
MARKET GROWTH & COMPETITIVE
ANALYSIS
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Many individuals of today’s society are moving towards more health conscious lifestyle. This change creates an opportunity within the market that GNC Vending can take advantage of.
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GNC currently competes both domestically and internationally with The Vitamin
G
C
N
JA
Z
M
L
’E
D I
A
,
S B
G G
A
IG W
R U
1
B
7
E
D
E R
5
N
5
R
R
/1 U
D F O KT
1
N
O
M
2
A IF
B
/
, CL
1
A
K
E
N
B
O
.
M
R
D
E
D
N
E
V
IN
E
G
IN
R
T
S
M
IT
H
,
OBJECTIVES
EXECUTIVE SUMMARY
This report explains the marketing plan for launching “GNC
Vending” which is a direct extension of GNC supplements, the largest global specialty retailer. In the beginning of our report, we have explained the mission and vision of GNC vending and how we plan on bringing our plan to life. We will introduce our service to the market through various promotions, advertisement, and distribution of free samples throughout the fitness community. This report will reflect the initial launching within various known workout facilities within the United States. The study included both primary and secondary research that enabled us to evaluate how the consumers felt about our service. Through this strategy our company can decide whether the consumer has a need for our service and feel that it is definitely a capability to, “Live
Well on the go”. For this purpose we have conducted a
SWOT analysis of our company to see the strengths, weaknesses, opportunities, and threats.
SITUATIONAL ANALYSIS
Strengths
•
New service
•
Recognizable brand
•
Convenient
•
Reasonable price
•
Multiple locations
Weakness
•
New service
•
Limited experience of customers
•
Strong competitors
Opportunities
•
Increase the distribution network
•
Offering new products and services
•
Capitalizing on the fitness and health epidemic
•
Professional sports and athletes needing the service
Threats
•
New entrance from exiting competitors
•
Economic instability
•
Competitors
MARKET GROWTH & COMPETITIVE
ANALYSIS
•
Many individuals of today’s society are moving towards more health conscious lifestyle. This change creates an opportunity within the market that GNC Vending can take advantage of.
•
GNC currently competes both domestically and internationally with The Vitamin