Week 5 Mktg 440
Question Type: # Of Questions: # Correct:
Multiple Choice 3 3
Short 2 N/A
Grade Details - All Questions 1. Question :
(TCO 5) Every marketing communications message will have an appeal, or "hook," within its message with which it tries to engage the audience and motivate them to respond. What are the three generic types of appeals utilized by marketers?
Student Answer: Legal appeals, financial appeals, and moral appeals Financial appeals, social appeals, and moral appeals Social appeals, moral appeals, and emotional appeals CORRECT Rational appeals, moral appeals, and emotional appeals Instructor Explanation: Chapter 8 Points Received: 4 of 4 Comments:
2. Question :
(TCO 6) The marketer perspective of cost includes all of the following except for __________.
Student Answer: price purchase costs use cost CORRECT promotion Instructor Explanation: Chapter 9 Points Received: 4 of 4 Comments:
3. Question :
(TCO 6) Which of the following is not a part of McDonagh’s model of sustainable communications?
Student Answer: Ecological trust Ecological access Ecological disclosure CORRECT Ecological demand Instructor Explanation: Chapter 9 Points Received: 4 of 4 Comments:
4. Question :
(TCO 5) What are the three basic types of appeal that a sustainability marketing message aimed at consumers can apply?
Student Answer:
Rational appeals, moral appeals, and emotional appeals. Rational appeals target the consumer’s self-interest, which could involve marketing organic foods as healthier or low-energy products as more economical. It is worth noting that the broader pursuit of the sustainability agenda is also deeply rational, since destroying the planet (at least as we know it) is hardly in the interests of any stakeholder. Emotional appeals seek to make an emotional
Multiple Choice 3 3
Short 2 N/A
Grade Details - All Questions 1. Question :
(TCO 5) Every marketing communications message will have an appeal, or "hook," within its message with which it tries to engage the audience and motivate them to respond. What are the three generic types of appeals utilized by marketers?
Student Answer: Legal appeals, financial appeals, and moral appeals Financial appeals, social appeals, and moral appeals Social appeals, moral appeals, and emotional appeals CORRECT Rational appeals, moral appeals, and emotional appeals Instructor Explanation: Chapter 8 Points Received: 4 of 4 Comments:
2. Question :
(TCO 6) The marketer perspective of cost includes all of the following except for __________.
Student Answer: price purchase costs use cost CORRECT promotion Instructor Explanation: Chapter 9 Points Received: 4 of 4 Comments:
3. Question :
(TCO 6) Which of the following is not a part of McDonagh’s model of sustainable communications?
Student Answer: Ecological trust Ecological access Ecological disclosure CORRECT Ecological demand Instructor Explanation: Chapter 9 Points Received: 4 of 4 Comments:
4. Question :
(TCO 5) What are the three basic types of appeal that a sustainability marketing message aimed at consumers can apply?
Student Answer:
Rational appeals, moral appeals, and emotional appeals. Rational appeals target the consumer’s self-interest, which could involve marketing organic foods as healthier or low-energy products as more economical. It is worth noting that the broader pursuit of the sustainability agenda is also deeply rational, since destroying the planet (at least as we know it) is hardly in the interests of any stakeholder. Emotional appeals seek to make an emotional