Knowing Your Audience
BCOM/275 Business Communication and Critical Thinking
07 October 2012
Knowing Your Audience
News of a tragedy quickly spreads through towns and cities where such events take place. Often they can spread to a larger audience to encompass a whole state or country surrounding the incident. However, every once in a while there is the one headline that grabs the attention of the entire world. This is no more evident than the San Jose mine collapse in the Atacama region of Chile back on August 5, 2010. Although many accidents and deaths happen in the mining industry each year worldwide, the United States recorded about 12,000 injuries and deaths for 2006-2007 according the United States Department of Labor (n.d.), none in recent memory had gathered so much attention as did the collapse mine in the northern parts of Chile that trapped 33 miners riveted a world. When the interested audience is as large as the world, the type and method of delivery for information is different from presenting information to a small town and the family members of those involved in the incident. The essence of the information must take on additional layers of responsibility when expressed from patriotic to political. When communicating information out to the world audience, the audience looks back at not only the mining company but also the Chilean government. Just like how the United States government is looked at for how they handle situations that occur within their country. This added layer of responsibility has to be taken into consideration with the information communicated. No one wants to look bad to the world audience which that acts like a court of public opinion. Communication Needs of the Miner’s Families
When the mining company’s representative communicate to the families of the lost miners, it is very important to be considerate of the emotional distress news like this would bring to them. It is best to communicate this in person...
References: United States Deparment of Labor. (n.d.). Injury Trends in Mining. Retrieved from http://www.msha.gov/MSHAINFO/FactSheets/MSHAFCT2.HTM
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