This week, students are introduced to the importance of the audience to any communication. Chapter 9 of Communicating in the Workplace provides the basics of analyzing the audience and important questions to ask during the process.
Creating effective communication often entails preparation and planning, and may also entail a collaborative team effort, all of which are part of chapters 10, 11, and 13 of Communicating in the Workplace. Presentations, in particular, benefit by preparing outlines, review, and revision, including visual and verbal support. Choosing an appropriate communication channel is an aid to effective communication including awareness and sensitivity to the audience.
Putting these concepts into practice helps to develop proficiency. Analyzing and considering the needs and receptivity of the audience, along with the communication channel, identifies some of the work involved in creating effective messages
Creating Communication
OBJECTIVE: Analyze the needs and receptivity of the audience.
Resources: Ch. 6 & 9 of Communicating in the Workplace
Content
• Ch. 6: Interpersonal Relationship Skills of Communicating in the Workplace
o Interpersonal Relationships Are Important family, friends, co-workers/ intimate to casual/ communication is a key element. o Supporting and Defensive Relationships supportive-messages to explain feelings. Defensive- messages that judge, blame or criticize. o Developing an Assertive Style o Four-Part Assertion Messages
• Behavior descriptions • Feeling messages • Consequence statements • Request statements
o Sending Four-Part Assertion Messages
• Ch. 9: Preparing the Informative Presentation of Communicating in the Workplace
o Informative Presentations Are Important o Types of Informative Presentations
• Tools/mechanisms used to accomplish work • Processes or procedures how something happens • Incidents information about event • Ideas closest to persuasion
o Analyzing the Audience different audiences have different needs. Demographics/psychographics o Determining the Specific Purpose identify the desired audience response at the conclusion of your speech. o Formulating the Central Idea single sentence, not expressed as question, only one key idea, subject and a focus, central idea should be stated in the introduction and conclusion.
OBJECTIVE: Determine appropriate channels for communication.
Resources: Ensure Leaders Choose the Appropriate Channels of Strategic Communication Management found in the Electronic Reserve Readings.
Content
• Ensure Leaders Choose the Appropriate Channels
o Revisit the Basic Principles o Understand the Audience Needs o Make Messages Clear and Consistent o Ensure the Channels Suit the Situation
OBJECTIVE: Create effective messages.
Resources: Ch. 10, 11, & 13 of Communicating in the Workplace
Content
• Ch. 10: Organizing Informative Outlines
o Developing Main Points
• Identify the Main Points
o Selecting a Pattern of Organization
• Chronological • Topical • Spatial
o Creating the Outline
• The introduction • The body • The conclusion
• Ch. 11: Verbal and Visual Supports of Communicating in the Workplace
o Types of Verbal Supports make information more interesting, understandable, believable
• Explanations • Examples • Statistics • Stories • Testimonies • Comparisons
o Types of Visual Supports
• Objects or models • Charts or graphs • Lists or tables • Photographs or diagrams
o Guidelines for Effective Visual Supports o Visual Supports and Technology
• Ch. 13: Delivering Presentations of Communicating in the Workplace
o Delivery Is Important o Coping with Speaker Anxiety o Delivery Styles
• Manuscript • Memorized • Extemporaneous • Impromptu
o Practice Delivery o Vocal Element of Delivery
Note. The information above is intended to help you complete your assignments. Read chapters in their entirety, as indicated in the syllabus. Additional information from sections not outlined above may be needed for classroom discussions.
You May Also Find These Documents Helpful
-
Being able to communicate effectively builds trust, respect, enhances learning and accomplishes goals. Within my job role the level of communication I have to uphold has to be one of paramount importance. I have a role of great responsibility dealing with clients and their families or advocates, internal staff and external agencies. Therefore, my communication has to be clear and concise whilst I am conveying instruction and information. I consider communication to be successful when the desired objective is attained. All communication has a purpose, whether to inform, to convince or to serve some other purpose; communication is what ties all departments within an organisation together.…
- 1043 Words
- 5 Pages
Satisfactory Essays -
Objective 1a and 1b. Communication: Writing and Speaking. Effectively communicate with written and oral presentations that: (1) focus on the intended audience, (2) are logically organized with cogently developed ideas, (3) effectively employ vocabulary and are free of spelling and grammatical errors or delivered to maintain interest without distracting…
- 1997 Words
- 10 Pages
Powerful Essays -
Evaluating business communication depends on so many different aspects. Knowing the audience is crucial in order to know how this communication should be prepared and presented.…
- 391 Words
- 2 Pages
Satisfactory Essays -
Communication is the most important key to any relationship, in the business world it is the way to keep the business running smoothly. This is why analyzing the audience is the most important task a writer can perform in order to effectively communicate or present any information to their audience.…
- 374 Words
- 2 Pages
Satisfactory Essays -
The first method in reaching your intended audience is with Media Literacy, is the ability to access, analyze, evaluate and create media. (Media Literacy Project, n.d.) By understanding media literacy communicators can create messages geared to the intended audience’s point of view. An example of this would be using social media to get your communication out on a platform that is being more utilized by today’s youth. Next I will talk to you about another method, advertising. (NPIN, n.d.)…
- 702 Words
- 3 Pages
Good Essays -
Knowing your audience is a major role when communicating in a business setting. This translates into employees saying that excellent communication skills are there number one priority. This skill is so highly ranked because communication is the most difficult task of all human interactions. Most speaker’s intent is to make points and does not do it clearly at times. The receiver does not listen or read to understand the content of the message clearly at times, but rather stays internally focused on words it does not understand are tries to understand. This is why it is important on learning communication strategy, techniques, and tools for a sender and a reader. Always focus your message on the needs and goals of your audience.…
- 440 Words
- 2 Pages
Satisfactory Essays -
For communication to be effective a message must always be designed with the audience in mind. To prepare for an effective verbal or visual presentation or speech the communicator must first analyze the audiences’ demographics and psychographics (Cheesebro, O 'Connor, & Rios, 2010). Good communication skills involve providing the listeners’ with plenty of details to ensure the audiences’ understanding of the message, which are referred to as “supporting material” (Cheesebro, O 'Connor, & Rios, 2010). Other considerations before and after a message is delivered to ensure that it is received as intended would involve appropriately formulating the central idea and considering how or where the message will be best viewed or heard, and feedback (Cheesebro, O 'Connor, & Rios, 2010).…
- 1128 Words
- 5 Pages
Better Essays -
Effective communications is essential to facilitate effective exchange of information, ideas and effective communication within the company and it is essential to facilitate improvements in the exchange of information between team members and clients. It resolves communication misunderstanding or conflict and creates harmony by bridging communication gaps that create conflict. It also reduces mistakes and results in improved client safety, improved quality of care and enhanced staff morale and job satisfaction.…
- 2906 Words
- 8 Pages
Powerful Essays -
I. Communicator strategy 1. What is your objective? 2. What communication style do you choose? 3. What is your credibility? II. Audience strategy 1. Who are they? 2. What do they know and expect? 3. What do they feel? 4. What will persuade them? III. Message strategy 1. Emphasize your conclusion. 2. Organize your message. 3. Choose your design cascade. IV. Channel choice strategy 1. Written channels 2. Oral-only channels 3. Blended channels V. Culture strategy…
- 11265 Words
- 46 Pages
Powerful Essays -
Assertive communication is a form of communication in which you speak up for your rights and take into account the rights and feeling of other. Assertive communication includes 4 elements 1.Fairness 2.Directness 3.Tact and sensitivity 4.Honesty.(San Luis Obispo, CA: Impact Publishers ,Inc.,1995) Assertive communication is usually the most appropriate communication style. There are times when we all feel somewhat passive or even aggressive , However for the most part, it’s a good idea to learn to be firm about your needs and to insist on those needs being met. For example: if your boss who wouldn’t give you a much-deserved raise? How did you handle this? Assertive communication will provide you with the ability to pass on information accurately and intelligently and to accomplish objectives while still having respecting for others and not making them feeling “put down”. Certainly .The purpose of assertive communication style in business is to keep contact lines open and show respect for others while affirming your beliefs and preference. Unfortunately, many of us feel uncomfortable being assertive; some falsely equate assertiveness with aggressiveness and instead use passive styles of communication.(Upper Saddle River,NJ:Prentice Hall,1996)…
- 678 Words
- 3 Pages
Good Essays -
Communication is a critical function in today’s business society. For me it is very important that I be able to speak and communicate clearly and effectively to my colleagues and leadership team. In order to see our process through, I must communicate and give clear direction and be concise in that direction.…
- 745 Words
- 3 Pages
Good Essays -
Course Objective: This course is designed to assist students in identifying and strengthening their specific public communication needs. It acquaints students with different forms and styles of human communication…
- 1461 Words
- 6 Pages
Powerful Essays -
A. Tipnuch (tipnuchphn@au.edu ) A. Vrinporn (avrinporn@mgt3907.com) A. Polthep ( p.poonpol@gmail.com) A. Dilaka ( dilakapung@gmail.com) th MSM 4 Floor Development of written, oral, technical, and interpersonal skills for effective communication in the business world with emphasis on well-written business documents for diverse purposes; understanding of group and cross-cultural communication determinants for individual or organizational success; effective visual and oral presentation; and essential competence in some communication technologies widely used in business today.…
- 2770 Words
- 12 Pages
Satisfactory Essays -
Effective communication happens when longed for effect is the result of panned or not panned and effective communication is information sharing.…
- 339 Words
- 2 Pages
Satisfactory Essays -
Nowadays, communication plays a vital role in people's life. Every person has themselves styles to exchange the information in the environment especially in society, work place and business environment. In order to interact effectively, each person has to choose the appropriate style in different situations. However, there are three behaviors in communication including submissive, aggressive and assertive, each situation or conversation requires people to choose one style only. This essay plans to guide people how to be a successful communicator in business environment by distinguishing two forms of communication namely assertive and submissive. Followed paragraphs will be more specific in analyzing two forms of communication and the objective opinion about them.…
- 816 Words
- 2 Pages
Better Essays