Grand Canyon University
Max Points: 15.0
The media, and Hollywood in particular, represent one avenue in which the general public becomes familiar with the role of nurses. How does the media positively or negatively influence the public’s image of nursing? What other avenues may better educate the general public on the role and scope of nursing as well as the changing health care system?
For years the media has portrayed nurses in an interesting way, mostly in a negative way. The show Nurse Jackie was criticized by New York State Nurses Association for unethical behavior of Jackie. It would also damage the public impression regarding nurses with such kind of a portrayal. NYSNA said “In the first episode, Nurse Jackie is introduced as a substance abuser who trades sex with a pharmacist for prescription drugs and has no qualms about repeatedly violating the nurse’s code of ethics”. Even though the show has questionable ethical background, it did show that nurse Jackie as caring and compassionate. “Jackie is smart, caring, respected by her peers and a vigilant advocate for her patients” (Sorrell 2009). However, due to Nurse Jackie’s questionable ethical practices many nursing organizations feel that this portrayal hurts the image of nurses and hinders them from recruitment, retention, and allocation (Nemeth 2011). “Lack of understanding of nursing as a profession by the general public is a common phenomenon that contributes to nurses’ turnover intention”(Takase, Maude, & Manias, 2005, p. 342). It is important to improve image of nurses and emphasize importance of reinforcing nurses professional value of maintain high standard of care, which sustains their job performance (Takase, Maude, & Manias, 2005, p. 342). The truth about nursing is a nurse’s organization which awards and rank best and worst media portrayals of nursing. The reality show NY Med which filmed in NY Presbyterian Hospital...
References: Takase, M., Maude, P., & Manias, E. (2005). Impact of the perceived public image of nursing on nurses’ work
behaviour. Journal of Advanced Nursing, 342. Retrieved from http://www.researchgate.net/profile/Elizabeth_Manias2/publication/7331246_Impact_of_the_perceived_public_image_of_nursing_on_nurses%27_work_behaviour/links/00b7d5189982a4efc5000000.pdf
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