Wedding Planner Thesis
CHAPTER 1
Rationale of the Study According to Toon van Beeck and George Van Horn (senior analysts in IBISWorld), the wedding business is a key revenue contributor to a diverse mix of local businesses. Weddings are customized, and therefore not prone to efficiency, and they often occur on an irregular timeline. In the face of rising demands for wedding planners, it is important to investigate one of the wedding businesses here in our country. While businesses normally experiences threats, the study was conducted to determine the solution of the business in responding to those threats. In lieu to that, this would help us researchers be cognizant to how a particular business operates and how they value customer relationships.
Statement of the problem The research study aims to answer the following questions:
1. Is the demand for Joyful Weddings’ services on the rise?
2. Does the Joyful Weddings offer services by which competitors in the same industry did not?
3. Would it be probably best to expand the number of branches of Joyful Wedding in other places outside Cebu?
Significance of the study This study would give us profound and concentrated findings which would help us find the solution to our questions and develop conclusions and recommendations. Moreover, this study would be beneficial not only for Joyful Weddings but also to other wedding planner business.
CHAPTER 2
Description of the Present Situation of the Industry In the article entitled “Wedding Bells are Ringing” by Beeck and Horn, the authors believed that wedding is truly a big business and the wedding market remains a sizeable $47.2 Billion sector. The IBISWorld (an Australian research company) identified seven core sectors within the wedding industry. These are reception, wedding attire, wedding rings, photography, flowers, wedding planners, and other. Each of the seven revenue sources has unique risks and key success factors.
According to IBISWorld, the reception accounts for the
Rationale of the Study According to Toon van Beeck and George Van Horn (senior analysts in IBISWorld), the wedding business is a key revenue contributor to a diverse mix of local businesses. Weddings are customized, and therefore not prone to efficiency, and they often occur on an irregular timeline. In the face of rising demands for wedding planners, it is important to investigate one of the wedding businesses here in our country. While businesses normally experiences threats, the study was conducted to determine the solution of the business in responding to those threats. In lieu to that, this would help us researchers be cognizant to how a particular business operates and how they value customer relationships.
Statement of the problem The research study aims to answer the following questions:
1. Is the demand for Joyful Weddings’ services on the rise?
2. Does the Joyful Weddings offer services by which competitors in the same industry did not?
3. Would it be probably best to expand the number of branches of Joyful Wedding in other places outside Cebu?
Significance of the study This study would give us profound and concentrated findings which would help us find the solution to our questions and develop conclusions and recommendations. Moreover, this study would be beneficial not only for Joyful Weddings but also to other wedding planner business.
CHAPTER 2
Description of the Present Situation of the Industry In the article entitled “Wedding Bells are Ringing” by Beeck and Horn, the authors believed that wedding is truly a big business and the wedding market remains a sizeable $47.2 Billion sector. The IBISWorld (an Australian research company) identified seven core sectors within the wedding industry. These are reception, wedding attire, wedding rings, photography, flowers, wedding planners, and other. Each of the seven revenue sources has unique risks and key success factors.
According to IBISWorld, the reception accounts for the