Webucation
WEBUCATION ROMANIA, LTD.
BUSINESS PLAN
December 2011
Dani Oros
Alexandra Brierley
Petras Misiunas
Florian Langstraat
Zina Magomet
Artyom Semyanov
1
Webucation Romania, Ltd.
Weaving toward your goal.
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
EXECUTIVE SUMMARY
a. Overview
b. Product Offering
c. Market
d. Business
e. Team
3
4
4
4
4
COMPANY SUMMARY
5
THE PRODUCT
a. Webucation Romania, Ltd. Website
b. Future Products
5
7
MARKET
a. Overview
b. The Online Educational Tutoring Services Market
c. Customers
d. Competition
7
8
8
10
STRATEGY AND IMPLEMENTATION
a. Overview
b. Market Needs
c. Marketing
d. Pricing
e. Sales Strategy
f. Development Plan
g. Overall Schedule
11
11
12
13
13
13
13
FINANCIALS
a. Financial Highlights
b. Cash Flow
13
17
MANAGEMENT SUMMARY
19
APPENDICES
a. Key Financial Ratios
b. Cash Flow (3 years)
c. Income Statement
d. Balance Sheet
20
21
22
23
2
Webucation Romania, Ltd.
Weaving toward your goal.
I.
EXECUTIVE SUMMARY
Webucation Romania, Ltd. is currently creating a unique subscription-based interactive education platform for Romanian students undertaking the Baccalaureate Exam.
A.
Overview
Technological developments create opportunity for online tutoring services
As technology has become increasingly important in education services, developments in the
Internet and multimedia technologies have enabled the rapid growth of e-learning and electronically supported learning and teaching, particularly in the secondary school standardized testing market. However, high-quality online education for these tests, including the
Baccalaureate, is disproportionally more advanced in Western countries, which tend to invest more in education than others, especially transition countries in Eastern Europe. Specifically,
Romania is classified as a transition economy that has not yet fully reformed its schooling system and reported poor results on final secondary school exams in 2011. Webucation is a new online tutoring company that aims to provide
BUSINESS PLAN
December 2011
Dani Oros
Alexandra Brierley
Petras Misiunas
Florian Langstraat
Zina Magomet
Artyom Semyanov
1
Webucation Romania, Ltd.
Weaving toward your goal.
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
EXECUTIVE SUMMARY
a. Overview
b. Product Offering
c. Market
d. Business
e. Team
3
4
4
4
4
COMPANY SUMMARY
5
THE PRODUCT
a. Webucation Romania, Ltd. Website
b. Future Products
5
7
MARKET
a. Overview
b. The Online Educational Tutoring Services Market
c. Customers
d. Competition
7
8
8
10
STRATEGY AND IMPLEMENTATION
a. Overview
b. Market Needs
c. Marketing
d. Pricing
e. Sales Strategy
f. Development Plan
g. Overall Schedule
11
11
12
13
13
13
13
FINANCIALS
a. Financial Highlights
b. Cash Flow
13
17
MANAGEMENT SUMMARY
19
APPENDICES
a. Key Financial Ratios
b. Cash Flow (3 years)
c. Income Statement
d. Balance Sheet
20
21
22
23
2
Webucation Romania, Ltd.
Weaving toward your goal.
I.
EXECUTIVE SUMMARY
Webucation Romania, Ltd. is currently creating a unique subscription-based interactive education platform for Romanian students undertaking the Baccalaureate Exam.
A.
Overview
Technological developments create opportunity for online tutoring services
As technology has become increasingly important in education services, developments in the
Internet and multimedia technologies have enabled the rapid growth of e-learning and electronically supported learning and teaching, particularly in the secondary school standardized testing market. However, high-quality online education for these tests, including the
Baccalaureate, is disproportionally more advanced in Western countries, which tend to invest more in education than others, especially transition countries in Eastern Europe. Specifically,
Romania is classified as a transition economy that has not yet fully reformed its schooling system and reported poor results on final secondary school exams in 2011. Webucation is a new online tutoring company that aims to provide