Website Project Plan
Background and Statement of Need
McBride Financial is a startup lending company that plans on serving the regional area of Idaho, Montana, Wyoming, North Dakota, and South Dakota. The organization offers credit reports, mortgages, inspections, and appraisal services for a fixed rate of $1,500. McBride’s business plan involves utilizing limited personnel with the focus on technology to expand the organization’s reach through online loan applications and financial education, whether from the client’s home or in-office kiosk (Apollo Group, Inc., 2003). McBride Financial currently operates a website, but it was simply created as a learning platform. The organization is now further along in development and according to the service request SR-mf-001 McBride Financial has honed the “concept of how McBride Financial Services will position itself in the market and how it will run its operations” (University of Phoenix, 2007). The organization now has doubts about the performance of the current website and wants a proposal for a performance orientated website that focuses on the client’s needs for McBride Financial services and financial education.
Statement of Work The project will meet the following website needs (University of Phoenix, 2007): 1. Web site effectively educates and sells services to customers 2. Web site is used for communication 3. Web site enhances customer service. 4. Web site protects against Internet security issues. 5. Web site links to partnering businesses 6. Web site is used to generate revenue.
Benefits
The benefits the organization would like to see include: Exceptional service and consistent performance with a limited staff, robust financial education feature to encourage clients to make well educated decisions, increased revenue, and a web site that offers an inviting and professional experience as the marketing plan involves sending potential customers to the website
McBride Financial is a startup lending company that plans on serving the regional area of Idaho, Montana, Wyoming, North Dakota, and South Dakota. The organization offers credit reports, mortgages, inspections, and appraisal services for a fixed rate of $1,500. McBride’s business plan involves utilizing limited personnel with the focus on technology to expand the organization’s reach through online loan applications and financial education, whether from the client’s home or in-office kiosk (Apollo Group, Inc., 2003). McBride Financial currently operates a website, but it was simply created as a learning platform. The organization is now further along in development and according to the service request SR-mf-001 McBride Financial has honed the “concept of how McBride Financial Services will position itself in the market and how it will run its operations” (University of Phoenix, 2007). The organization now has doubts about the performance of the current website and wants a proposal for a performance orientated website that focuses on the client’s needs for McBride Financial services and financial education.
Statement of Work The project will meet the following website needs (University of Phoenix, 2007): 1. Web site effectively educates and sells services to customers 2. Web site is used for communication 3. Web site enhances customer service. 4. Web site protects against Internet security issues. 5. Web site links to partnering businesses 6. Web site is used to generate revenue.
Benefits
The benefits the organization would like to see include: Exceptional service and consistent performance with a limited staff, robust financial education feature to encourage clients to make well educated decisions, increased revenue, and a web site that offers an inviting and professional experience as the marketing plan involves sending potential customers to the website
References: Apollo Group, Inc.. (2003). McBride Financial Services intranet. Retrieved September 16, 2008, from Apollo Group, Inc., Week Two, CMGT/410 -- Project Planning and Implementation Web site. University of Phoenix. (2007). Service request SR-mf-001 website design for McBride Financial. Retrieved September 16, 2008, from University of Phoenix, Week Two, CMGT/410 -- Project Planning and Implementation Web site.