The term “New Age Technologies” is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. To be more specific it consists of the Web 2.0 applications. A Web 2.0 site allows its users to interact with each other as contributors to the website's content, in contrast to websites where users are limited to the passive viewing of information that is provided to them. Sites like Wikipedia, LinkedIn, and Facebook are common examples of emergence of Web 2.0. Over the past decade several agencies like McKinsey, Vault, BTUC have tracked the rising adoption of Web 2.0 technologies in different aspects of business, as well as the ways organizations are using them. Their findings clearly indicate that companies are deriving measurable business benefits from their investments in the Web. Companies that made greater use of the technologies and companies belonging to the IT domain reported even greater benefits. Listed below are some key statistics which highlight the importance of this project:
McKinsey Global Survey
1700 executives around the world.
69% respondents indicated measurable benefits.
The Vault.com survey
87% employees feel non work related sites should be allowed. o
55% feels it ok to allow 15-30mins each day on these sites.
TCS Generation 2.0 survey
63% urban students spend over 1hr daily on internet.
93% are aware of social networking sites.
Associated Chamber of Commerce and Industry
4000 IT employees.
Loss in productivity of upto 12.5% daily based on unregulated usage. The western world is more in a stage of analyzing the impact of using these technologies in their workplace and for business purpose whereas from the Indian context we are more in an adoptive stage which makes this study all the more significant.
The impact of these emerging technologies on IT organizations is analysed considering three major aspects: 1) Employee Access.
3) Company Branding/Marketing.
A comparative study is made on the usage policies adopted in major IT organizations as well for the purpose of possible amendments and benchmarking.
1) Employee Access:
It focuses on the extent to which employees can be given access to different web applications from their workplace. The accessibility features are segmented into five different aspects:
News sites (eg: Times of India, Telegraph)
Search Engines (eg: Google, msn search etc)
Personal Mailing (eg: Google, Yahoo mail)
Social Networking (eg: Orkut, Facebook)
Professional Networking (eg: Twitter, LinkedIn)
For each of these features the factors that have been considered are:
Advantages are considered from the perspective of employees as well of the Organization.
Disadvantages are also considered from the perspective of employees as well of the Organization.
Company policies take into account global trends as well as policies of usage followed by specific Indian IT companies.
Recommendations are provided considering global as well as Indian business scenario. Recommendations are backed with facts and statistical results derived from secondary as well as primary research. 2) Recruitment:
Recruitment through social and professional networking sites is an upcoming trend among Indian IT companies. In order to analyse the impact of these new age technologies on Organizational recruitment policies the benefits, repercussions, company initiatives are considered and recommendations are provided. 3) Company Branding:
The importance of maintaining a good online reputation is considered under this aspect and suggestions and probable steps to implement the same are discussed in details.
The objectives of the...
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