Web Design

Topics: Social media, Website, Search engine optimization Pages: 8 (1936 words) Published: July 31, 2013
Website Evaluation and Prototype for Redesign

Introduction
Team A has been working together to create a list of essential design criteria for evaluating the Berry’s Bug Busters Website, a virtual organization. The team also completed a comparative review of two sites that have similar audience and purpose to the Berry’s Bug Busters Website. The intended audience for this website is people over the age of 18 that find themselves with a pest problem. There are no specific demographics related to the service offered. These two sites are Orkin and FreedomPest, which provide some useful examples of ways to improve upon the curent design of Berry’s Bug Busters Website. The following is the list of design features: Design Features

1. A chat window so that customers can talk about their pest issue with an expert to answer any questions

2. Incorporate social media logins such as Facebook and twitter to increase our customer base.

3. A drop down window which will help them search for the pest that they are having trouble with and explain the behavior and diet of such pests.

4. Have a taskbar that lists our services, pests, testimonials, schedule an appointment or to contact us.

5. List our accreditations and licenses.

6. Create a space for regular customers to open an account, gaining access to “privileges” such as discounts and complimentary services. (Log in).

7. Link building. Adding links to our business profile in directories such as Google Local, LinkedIn, Insider Pages, and other.

8. Sections properly labeled.

9. Interesting and appealing design

10. Suggested browsers for better viewing

11. Easy access to information

12. Appropriate and up-to-date links

13. Appropriate format

List by Category Headings

Accuracy:
-Is it free of grammatical and spelling errors?
-Was any important information omitted?
-Is it up-to-date?
-Accreditations and licenses.
Presentation of Information:
How the information is presented is very important not only because it makes the first impression on the user but also because it affects how easily the information can be reached. -Is the information easy to access?

-Is the design appealing?
-Are the sections properly labeled?
User friendliness:
-Is the site intuitive and easy to read?
-Does it make possible for the user to navigate it with little training? Usefulness:
-Appropriate format.
-Incorporate social media logins.
-A drop down window
-Suggested browsers for better viewing.
Freshness:
-Is the site frequently updated?
-Appropriate and up-to-date links.
Comparative Review

The Orking and FreedomPest are real companies with a comparable audience and purpose to the Berry’s Bug Busters virtual company. Analyzing the aforementioned sites under the team A’s design criteria, one can say that their Websites and business models are lacking modern functionality. Another aspect that may inhibit customers to go further on their research for the company’s products and service is that customers have to submit their information to obtain a quote for service, or they may have to call the company.

Out of the two websites researched for its website, the team feels that for its target audience, which the team determines is residential; Freedom Pest offers the best design and info that customers are looking for. Current and potential customers can chat with an expert to answer their questions and gather information about the issue they are having without making an appointment. It also offers the companies accreditations and shows that is a licensed and insured company that will put customers at ease. They are also on the social media site such as Facebook and twitter. This can provide free advertising through customers sharing and liking the website via the social media links.

Evaluating the Use of Design Principles

When a company tries to...

References: Felke-Morris, T. (2011). Web development & design foundations with XHTML (5th ed.). Pearson Education.
Ledford, J. L. (2009). Seo: Search engine optimization bible (2nd ed.). Indianapolis, IN: Wiley.
Wilton, P., & McPeak, J. (2009). Beginning JavaScript® (4th ed.). Indianapolis, IN: Wrox.
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