Watch Market
“MARKET SEGMENTATION OF WRIST WATCHES.”
A report submitted to IIMT, Greater NOIDA as per a fulfillment of full time Post Graduate Diploma in Business Management
SUBMITTED TO: SUBMITTED BY:
Dr. D. K. Garg Hareram Kumar
Chairman, ENR- 15033
Ishan Institute of Management 15th Batch PGDBM
And Technology
ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY
2 A, KNOWLEDGE PARK – 1, GREATER NOIDA
Website: www.ishanfamily.com, E-mail: ishan_suggestions@yahoo.com
PREFACE
In the Watch industry, marketing and selling are playing a big role, sales have big concern with the profit but marketing of any product in sector is concern with the need, want, and recruitment of customer with the organization profitability. In telecom industry competition is very tough and change is very fast. So marketing strategy play a very vital role in this industry
My final project is all about the Market segmentation of wrist watches. It means that I have to work on the strategy which the company is adopting in marketing and selling of its products and services for expanding its business and competing with the competitors.
In this project, I supposed to know the selling and marketing strategies of the MTNL product and services. What are the marketing steps being taken by the agencies. The queries, which are asked by the client, should be solved by the discussion with the company guide and marketing research.
CERTIFICATE
I have great pleasure in certifying that the final project on “Market Segmentation of wrist watches” submitted by Shri HARERAM KUMAR of Ishan Institute of Management and Technology, Greater Noida in partial fulfillment of the requirement for the award of degree of P.G. Diploma in Management has carried out under my supervision and guidance. This work has not been submitted anywhere else for any other degree or diploma.
A report submitted to IIMT, Greater NOIDA as per a fulfillment of full time Post Graduate Diploma in Business Management
SUBMITTED TO: SUBMITTED BY:
Dr. D. K. Garg Hareram Kumar
Chairman, ENR- 15033
Ishan Institute of Management 15th Batch PGDBM
And Technology
ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY
2 A, KNOWLEDGE PARK – 1, GREATER NOIDA
Website: www.ishanfamily.com, E-mail: ishan_suggestions@yahoo.com
PREFACE
In the Watch industry, marketing and selling are playing a big role, sales have big concern with the profit but marketing of any product in sector is concern with the need, want, and recruitment of customer with the organization profitability. In telecom industry competition is very tough and change is very fast. So marketing strategy play a very vital role in this industry
My final project is all about the Market segmentation of wrist watches. It means that I have to work on the strategy which the company is adopting in marketing and selling of its products and services for expanding its business and competing with the competitors.
In this project, I supposed to know the selling and marketing strategies of the MTNL product and services. What are the marketing steps being taken by the agencies. The queries, which are asked by the client, should be solved by the discussion with the company guide and marketing research.
CERTIFICATE
I have great pleasure in certifying that the final project on “Market Segmentation of wrist watches” submitted by Shri HARERAM KUMAR of Ishan Institute of Management and Technology, Greater Noida in partial fulfillment of the requirement for the award of degree of P.G. Diploma in Management has carried out under my supervision and guidance. This work has not been submitted anywhere else for any other degree or diploma.
Bibliography: The water-powered elephant clock by Al-Jazari, 1206.