Watch 110903110838 Phpapp01
A Marketing Analysis of Four Brands of Watches
[HMT, Titan, Swatch, TAG Heuer]
Asokendu Samanta (SMSID 104118)
Lalitha Devi (SMSID 103601)
B. Narayanan (SMSID 103566)
Group No 22, PGCBM 15, Powai, Mumbai
23 March 2009
A Marketing Analysis of Four Brands of Watches
About The Authors
Asokendu Samanta obtained Doctorate of Philosophy in Engineering from Indian Institute of Technology (IIT), Kharagpur. He worked as a
Post-doctoral Research Fellow at the Robert Gordon University,
United Kingdom. He is presently the Head of the Department of
Structure in the Research and Development Division of Indian
Register of Shipping, Mumbai. He is also a Visiting Faculty of Ocean
Education and Research Centre, Mumbai and a Reviewer of an
International Journal. He has several publications in various foreign journals. [Email: asokendu@hotmail.com]
Lalitha Devi graduated in Engineering from National Institute of
Technology (NIT), Warangal. She is associated with TATA communications for last three and a half years and presently working as Network Planner.
[Email: slalitha.devi@gmail.com]
B. Narayanan graduated in Mechanical Engineering. He is presently associated with ITC Group in Mumbai.
[Email: brnarayanan@rediffmail.com]
1
A Marketing Analysis of Four Brands of Watches
2
Preface
Time is Money. With the advent of new technology, a revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion.
In the present report an attempt has been made to analyze the four brands of the watch namely, HMT and Titan of India and Swatch and Tag Heuer of Switzerland. SWOT analyses of the each brand are presented in evaluating their prospect in Indian market.
The
[HMT, Titan, Swatch, TAG Heuer]
Asokendu Samanta (SMSID 104118)
Lalitha Devi (SMSID 103601)
B. Narayanan (SMSID 103566)
Group No 22, PGCBM 15, Powai, Mumbai
23 March 2009
A Marketing Analysis of Four Brands of Watches
About The Authors
Asokendu Samanta obtained Doctorate of Philosophy in Engineering from Indian Institute of Technology (IIT), Kharagpur. He worked as a
Post-doctoral Research Fellow at the Robert Gordon University,
United Kingdom. He is presently the Head of the Department of
Structure in the Research and Development Division of Indian
Register of Shipping, Mumbai. He is also a Visiting Faculty of Ocean
Education and Research Centre, Mumbai and a Reviewer of an
International Journal. He has several publications in various foreign journals. [Email: asokendu@hotmail.com]
Lalitha Devi graduated in Engineering from National Institute of
Technology (NIT), Warangal. She is associated with TATA communications for last three and a half years and presently working as Network Planner.
[Email: slalitha.devi@gmail.com]
B. Narayanan graduated in Mechanical Engineering. He is presently associated with ITC Group in Mumbai.
[Email: brnarayanan@rediffmail.com]
1
A Marketing Analysis of Four Brands of Watches
2
Preface
Time is Money. With the advent of new technology, a revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade, there is no dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion.
In the present report an attempt has been made to analyze the four brands of the watch namely, HMT and Titan of India and Swatch and Tag Heuer of Switzerland. SWOT analyses of the each brand are presented in evaluating their prospect in Indian market.
The
References: Asokendu Samanta during his journey to Zurich, 2007. Hall, New Delhi, 2009. Graduate Certificate in Business Management (PGCBM-15), 2009.