War Room Pr Activity Plan

Draft
Churchill War Rooms PR Activity Plan 2011 Background/Issues
There are fewer anniversary opportunities in 11-12 and the economic climate is expected to affect paying adults so the forecast is cautious, but marketing will focus on targeting London and UK adults as awareness among this segment is currently lower than for other branches. The new entrance is expected to increase visibility from 2012-2013 and boost visitor numbers by 5%. The new entrance in Year 2 will significantly improve the visibility of the war rooms and working with the Project Team we will ensure the results of the Market Positioning Review are incorporated into the final design and signage. During the Olympics the Churchill War Rooms will be just outside
The Guardian Family, Telegraph Weekend, Daily Mirror travel, Evening Standard Travel
• Consumer magazines – family publications and pages e.g. Junior, Angels and Urchins, Families, Living South Magazine, Sainsburys Magazine
• Travel - for example Wanderlust, CNN Traveller, Conde nast Traveller Magazine
• Online Media – – family and children’s websites e.g mumsnet, DCMS breakout, ideasforthekids.com, showme.ac.uk (24hourmuseum), Newsround press pack, BBC News Online, Culture 24, History Today
• Specialist / Trade press – for example Museums Journal, Guardian Guide, History
• National and Regional Broadcast media – children’s news and features, what’s on round ups e.g. Blue Peter, Newsround, Big Toe Books BBC Radio 7, Go4it BBC Radio 4, BBC London news, ITV London Tonight, Robert Elms Show BBC London
• Other specific events will be highlighted where and when appropriate. Timetable:
CLS – January and March, then from September (dates tbc) February