Preview

Walt Disney: The Influence Of The Mass Media

Good Essays
Open Document
Open Document
808 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Walt Disney: The Influence Of The Mass Media
In 1964 Walt Disney built four rides for the World’s Fair in New York. He discovered people loved his ideas in the Eastern U.S. just as much as the Western U.S. citizens did. ( “ History of Disney World”. ) One of the best theme parks in the world came from the visions of a man named Walt Disney. He wanted to create a safe, family friendly theme park that all ages could enjoy, and he did just that. People wonder how Walt Disney thought of disney world, how it became so popular, how he had such an influence on the mass media, and whether they should hate it or love it.
Walt Disneys ideas for Disney World came from his other theme park, Disneyland. He wanted Disney World to be able to function as a city all on its own. Sadly, Walt Disney died before construction began. His brother, Roy Disney took over Walt’s ideas. Roy first built a theme park , Magic Kingdom, two resort hotels, and a campground. Disney World became very popular very quickly. Walt Disney used “fake” corporations to buy 27,000 acres of land. He did this so he would not attract attention to himself but, a reporter from the Orlando Sentinel Newspaper found out all the land belonged to Walt. Out of the 27,000 acres of
…show more content…
Walt Disney made movies that were appealing to families, 240 million people have at least seen one Disney movie, 800 million have read at least one Disney comic book or magazine. Walt Disney used early film technology in the 1920’s to make short animated films. He produced an one hour film every week. “ Disney made changes that began in 1920 when he first used the newest mass media vehicle - moving picture - for short animated films, and ended with television programs, high tech, full length animated films and amusement parks where the families can be entertained for a week.” (Walt Disney and his influence on the Mass

You May Also Find These Documents Helpful

  • Good Essays

    Disneyland is very large 160 acre amusement park located in Anaheim CA. Disneyland was created by Walt Disney on July 17, 1955, Walt Disney wanted to create a magical place where parents with children could go to the same place and have just as much fun as their children. Walt Disney had the vision that he wanted Disneyland to be like a fantasy land where dreams could come to life. Disneyland is a 17.5 million dollar magic kingdom. Even though the park was a very expensive project, “I could never convince the financiers that Disneyland was feasible, because dreams offer too little collateral” said Walt Disney. Since Disney was a very expensive project, Walt Disney had some support from his own television show on ABC; it was called Walt Disney’s Disneyland. The TV series offered sneak peeks about the future Disneyland project before it was even finished. It took a full year of hard work to finish the project.…

    • 825 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The history of Disneyland started with Walt Disney’s vision of a place where parents and children could have a magical time together. According to Just Disney, he started dreaming of creating this place in 1944 but World War II put his plans on hold. In 1953, he had the Stanford Research Institute conduct a survey for a 100-acre site, outside of Los Angeles to find out what people would like to see in this enchanted place. Walt Disney found out he needed space to build rivers, waterfalls, and mountains. He would have flying elephants and giant teacups, a fairy-tale castle, moon rockets, and a scenic railway; all inside a magical place he would call "Disneyland” (Wingert.) Chris Wingert stated that Disneyland was very expensive to build but Disney said “I could never convince the financiers that Disneyland was feasible, because dreams offer too little collateral”. Construction for the park began on July 21, 1954, a year before opening was scheduled. After construction begun, the history of Walt Disney would never be the same. Since the area was an orange grove, 160-acres of citrus trees had to be cleared and 15 houses were moved to make room for the park (Wingert.) After spending close to $17,000,000, Disneyland finally opened on July 17, 1955 in Anaheim, California. Wingert identified that opening day was a complete disaster, with the temperature over 110 degrees, thousands of…

    • 1433 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Ever since the beginning of the 1970s, Disney World has become an influential blueprint that many companies have used do business in society. Disney World has many different techniques and ideas that have allowed them to produce maximum gain in all facets of society. This is known as ‘Disneyization, ' "the process by which the principles of the Disney theme parks are coming to dominate more and more sectors of American society as well as the rest of the world" (Bryman, 1999, p. 26). Disneyization is broken up into five separate principles: spectacularization, theming, dedifferentiation of consumption, merchandising, and emotional labor. These principles have been adopted by companies all around the world and have been thrown into full practice today in our society.…

    • 2499 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    As we all know Walt Disney is an American icon, and has been since the 1930s (Ferrell, Hirt, & Ferrell). With the popularity of the company in American, that made the company want to expand to other countries. The two Walt Disney parks were started first in California and second in Florida (Ferrell, Hirt, & Ferrell). Walt Disney seen how well they were doing, and decided to spread the business to Paris and France 10 years later. There was also a Disney that opened in Hong Kong in 2005 (Ferrell, Hirt, & Ferrell).The Disney parks that were opened in the other countries were not performing well.…

    • 802 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Walt Disney Research Paper

    • 2044 Words
    • 9 Pages

    Disney, uncontested, is the most famous and the most recognized name in the entertainment theme parks industry in the world. Walt Elisa Disney concept of self-contained work groups, dated back in the 1920's, was the start toward the beginning of a successful organization. Walt Elisa Disney’s concept toward its organizations’ behavior launched a trend that shaped the look of Walt Disney entertainment theme parks around the globe. The concept itself forces competing amusement parks to change its image in which, entertainment theme parks became a trend. A large part of Disney success is not losing its sense of purpose brought to life by its founder Walt Elisa Disney. In my research of Disney, I will show how a…

    • 2044 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    “When you are curious, you find there is a lot you can do.” It is no surprise that this piece of wisdom came from Walt Disney. Throughout his life, Disney was considered to be one of the most influential men of the 20th century in the entertainment business. It was his imaginative mind that created the modern animation empire. Through trial and error Disney was able to figure out a recipe for success that resulted in the Disney Empire that is experienced by the world in 2014.…

    • 2043 Words
    • 9 Pages
    Good Essays
  • Best Essays

    Disney vs. Universal

    • 2256 Words
    • 10 Pages

    Walt Disney World – these are three words that anybody and everybody can relate to no matter where they come from, the language they speak, or the culture they belong to. Every child grows up in the midst of Disney characters, animation movies, and cartoons. It is almost like the first word out of a child’s mouth is Disney. On the other hand, it is not only kids, but also adults who enjoy visiting Disney parks and riding all the rides they offer. So what has Disney done to create such a strong impression in the minds of both adults and kids? Let us take a look at the different approaches and strategies Disney uses not only to gain customer loyalty but also to retain existing customers.…

    • 2256 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Walt Disney Gender Roles

    • 1140 Words
    • 5 Pages

    As you may already know, the Walt Disney Company is a renowned organisation that has brought magic into the hearts of millions around the world for generations since its inception in 1923. Its longevity has been largely attributed to the quality of its productions as well as the positive values it tries to propagate that makes it loved by families and individuals of all ages (Dundes, 2001). Despite Disney’s success in the market, society is constantly changing and as such, it is imperative that Disney keeps up with these changes in order for it to meet its goal of being the world’s chief producer and provider of information and entertainment (The Walt Disney Company, 2016).…

    • 1140 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Walt Disney Impact

    • 1720 Words
    • 7 Pages

    The Impact and Influence of Walt Disney GS145 David Blevins March 18, 2012 Professor Phelps Running Header: The Impact and Influence of Walt Disney Trying to imagine a world without Walt Disney is a troubling magic less 1 without any type of the classic visual aspect of “Once upon a time.” Disney made the animation industry into what we know.…

    • 1720 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Walt Disney revolutionized the world of animation. "Walt Disney pioneered the art of animated film cartoons."(Simon, 8). Walt Disney symbolized the very best in animation and entertainment by being both an innovator and a man with vision. Animation had a long history prior to Walt Disney 's life. Even though animation was nothing new, Walt Disney did it like no one had ever seen. The first pictures of motion appeared on cave walls. People drew pictures of animals over and over again in multiple positions; sometimes with several sets of legs. If you quickly passed your eyes over the drawings, the figures almost seemed to move. In the 1800 's, machines that imitated motion, were invented. Thomas Edison created one of the first motion picture machines in 1889. George Eastman, of Eastman Kodak, created film which would move continuously. With these two inventions, movies with live action were possible (Selden 28).…

    • 1134 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Walt then saved up enough money and in 1965 word leaked out that he was buying land in Florida to make a Disneyland (157). In that time, the word came true and Walt purchased about 43 square miles which is bigger than Disneyworld. A year later after Walt had bought the land, he was diagnosed with cancer and passed away on December 15, 1966 (169). Everyone then wondered what was going to happen to Disneyworld and if Disneyland was going to get cancelled since Walt passed (171). Even though Walt was not alive to finish Disneyland and keep Disneyworld going, people strived to finish it for him…

    • 1205 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Close your eyes and begin to envision a land where imagination roams free, childhood fills the air, and happiness is all around you. You might believe this dream can never be a reality, but there is such a place. This magical, surreal land is Disney; something which is a momentous influence on my life. For most, Disney seems like either a vacation destination or an opulent company. Yet I see it as a refuge, a place of wonder I never want to leave.…

    • 743 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Disneyland History

    • 1571 Words
    • 7 Pages

    One day Walt Disney had a vision. It was a vision of a place where children and parents could have fun together. The more Walt dreamed of a "magical park," the more imaginative and elaborate it became.…

    • 1571 Words
    • 7 Pages
    Better Essays
  • Better Essays

    For years, the Disney “Theme Park Empire” was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which the Disney reputation was built, with clean and well-operated theme parks helped Disney set new standards for efficient, friendly customer service in the theme park industry, with its parks becoming major international tourist attractions. When Disney expanded its theme park empire across the Atlantic, many expected Disney winning streak would continue.…

    • 2172 Words
    • 9 Pages
    Better Essays
  • Best Essays

    IMM Assignment

    • 3570 Words
    • 12 Pages

    References: DREW, A. (2006) DEMC E-Magazine. 5 Secrets to Walt Disney World 's Success [Online] Available from: http://www.demc.com/artman/publish/article_130.shtml…

    • 3570 Words
    • 12 Pages
    Best Essays