Summary of Facts
-Walt Disney and his brother Roy started a film studio in 1923.
-The first Mickey Mouse cartoon, Plane Crazy, was made in 1928.
-The studios first animated feature film was Snow White in 1937, and then came Fantasia and Pinocchio in the 1940's.
-Disneyland opened in 1955 in Anaheim, Calif.
-Mickey Mouse Club was produced in 1955 until 1959.
-The Disney Weekly or better known as The Wonderful World of Disney ran for 29 straight years.
-In 1966, Walt Disney died of lung cancer.
-In 1971, Roy Disney died and Disney World opened in Orlando.
-Roy Disney's son, Roy E., took over but was falling so Walt's son-in-law, Ron Miller, took over in 1980.
-Miller was lacking so the Bass family, alliance to Roy Disney, bought a huge part of Disney.
-The Bass family brought in CEO Michael Eisner from Paramount and President Frank Wells from Warner Bros.
- Eisner has worked for ABC his whole career starting in the 1960's.
-Eisner then went to Paramount, which was ranked dead last out of all the motion picture studios.
-Eisner moved it to first with mega hits Trading Places and Beverly Hill Cops.
-Eisner kept costs down at Paramount with the industry average being $12 million and he only used $8.5 million.
-He extended Disney by making The Disney Channel, Tokyo Disneyland, video distribution, Disney Stores, Broadway shows (Beauty and the Beast) and additional licensing for the characters of Disney.
-Disney represents Buena Vista Television, Disney Channel, Miramax Film, and Touchstone Pictures. Also they represent theme parks and professional sports franchises such as the Mighty Ducks and the Anaheim Angels.
-Political pressure ruined Disney's idea for a Civil War theme park.
-Disney's theme park in France lost $500 million because of miscalculations on attendance and concessions.
-In 1994, Eisner underwent heart surgery and Frank Wells died in a helicopter crash.
-Eisner chose Michael...
Please join StudyMode to read the full document