Walt disney case study.

Topics: The Walt Disney Company, Walt Disney, Mickey Mouse / Pages: 4 (593 words) / Published: Oct 31st, 2003
Walt Disney

Summary of Facts

-Walt Disney and his brother Roy started a film studio in 1923.

-The first Mickey Mouse cartoon, Plane Crazy, was made in 1928.

-The studios first animated feature film was Snow White in 1937, and then came Fantasia and Pinocchio in the 1940's.

-Disneyland opened in 1955 in Anaheim, Calif.

-Mickey Mouse Club was produced in 1955 until 1959.

-The Disney Weekly or better known as The Wonderful World of Disney ran for 29 straight years.

-In 1966, Walt Disney died of lung cancer.

-In 1971, Roy Disney died and Disney World opened in Orlando.

-Roy Disney's son, Roy E., took over but was falling so Walt's son-in-law, Ron Miller, took over in 1980.

-Miller was lacking so the Bass family, alliance to Roy Disney, bought a huge part of Disney.

-The Bass family brought in CEO Michael Eisner from Paramount and President Frank Wells from Warner Bros.

- Eisner has worked for ABC his whole career starting in the 1960's.

-Eisner then went to Paramount, which was ranked dead last out of all the motion picture studios.

-Eisner moved it to first with mega hits Trading Places and Beverly Hill Cops.

-Eisner kept costs down at Paramount with the industry average being $12 million and he only used $8.5 million.

-He extended Disney by making The Disney Channel, Tokyo Disneyland, video distribution, Disney Stores, Broadway shows (Beauty and the Beast) and additional licensing for the characters of Disney.

-Disney represents Buena Vista Television, Disney Channel, Miramax Film, and Touchstone Pictures. Also they represent theme parks and professional sports franchises such as the Mighty Ducks and the Anaheim Angels.

-Political pressure ruined Disney's idea for a Civil War theme park.

-Disney's theme park in France lost $500 million because of miscalculations on attendance and concessions.

-In 1994, Eisner underwent heart surgery and Frank Wells died in a helicopter crash.

-Eisner chose Michael Ovitz to replace Wells but Ovitz did not work

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