Walt Disney Case

Topics: Walt Disney, The Walt Disney Company, American Broadcasting Company, Mickey Mouse, Walt Disney World Resort / Pages: 5 (1244 words) / Published: Jan 18th, 2011
BACKGROUND:
The Walt Disney Company (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world in terms of revenue. Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions in 1929. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.
The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family;publishing, merchandising, and theatre divisions; and owns and licenses 11 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company. (wikipedia.com)
Walt Disney started mainly in selling their cartoon which called Alice’s in Wonderland. Over the years, the company produced many cartoons, from Oswald the Lucky Rabbit to Silly Symphonies, Snow White and the Seven Dwarfs, Pinnochio and Fantasia. The name of the company changed to Walt Disney Studios in 1925.

PROBLEM STATEMENT:
How can Disney handle the internal and external pressures that have been occur?
VMS:
* Mission statement:
“The mission of Walt Disney Company is to be one of the world’s leading

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