Walt Disney
Kierstie Gilbert Walt Disney 1. What is Walt Disneys corporate strategy? Walt Disney corporate strategy is focused on family. Walt Disney aims to attract a very young audience.
Attracting young people they also aim at the adults. Walt Disney creates a family oriented brand in which they show families enjoying themselves.
2. What is your assessment of the longterm attractiveness of the industries represented in Walt Disney Company’s business portfolio? Media Network and parks and resorts is a long term attractiveness with Walt Disney. These two categories have higher ratings than their products and entertainment.
3. What is your assessment of the competitive strength of Walt Disney Company’s different business units? The competitive strength of Walt Disney is the same as the long term attractiveness in my opinion which was Media Network and the parks and resorts.
4. What does a 9–cell industry attractiveness/business strength matrix displaying
Walt Disney Company’s business units look like? Again Media Network and
Products would be in the high level of attractiveness, the products would be in the medium level and other types of media would be in the lower level.
5. Does Walt Disney’s portfolio exhibit good strategic fit? What value chain matchups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see? WD portfolio does exhibit good strategic fit being that they have a great rank in competition. The value chain match ups are the logistics operations within WD.
6. What is your assessment of Walt Disney Company’s financial and operating performance in fiscal years 20092011? What is your assessment of the financial strength of Disney based on the 2010 and 2011 fiscal year financial data? My assessment would be that 2011 was the best profitable yet and still a slight higher debt ratio than 2010.
7. What actions do you recommend that Walt Disney Company’s management take to
Attracting young people they also aim at the adults. Walt Disney creates a family oriented brand in which they show families enjoying themselves.
2. What is your assessment of the longterm attractiveness of the industries represented in Walt Disney Company’s business portfolio? Media Network and parks and resorts is a long term attractiveness with Walt Disney. These two categories have higher ratings than their products and entertainment.
3. What is your assessment of the competitive strength of Walt Disney Company’s different business units? The competitive strength of Walt Disney is the same as the long term attractiveness in my opinion which was Media Network and the parks and resorts.
4. What does a 9–cell industry attractiveness/business strength matrix displaying
Walt Disney Company’s business units look like? Again Media Network and
Products would be in the high level of attractiveness, the products would be in the medium level and other types of media would be in the lower level.
5. Does Walt Disney’s portfolio exhibit good strategic fit? What value chain matchups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see? WD portfolio does exhibit good strategic fit being that they have a great rank in competition. The value chain match ups are the logistics operations within WD.
6. What is your assessment of Walt Disney Company’s financial and operating performance in fiscal years 20092011? What is your assessment of the financial strength of Disney based on the 2010 and 2011 fiscal year financial data? My assessment would be that 2011 was the best profitable yet and still a slight higher debt ratio than 2010.
7. What actions do you recommend that Walt Disney Company’s management take to