Walt Disney

Topics: The Walt Disney Company, Walt Disney, American Broadcasting Company, Mickey Mouse, Disneyland Park / Pages: 7 (1501 words) / Published: Aug 18th, 2013
The Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney 's death, the company started to lose its ground and performance declined. Michael Eisner became CEO in 1984, and his strategy of expansion and diversification successfully rejuvenated Disney. Over the past 15 years, Disney seemed to be growing for the sake of growth and many problems aroused. It is important for Disney to refocus on its corporate value, and manage its brand, creativity and synergies. Disney 's Success in Creating Sustainable Profits The Walt Disney Company had begun as a small animating company and grew into a multinational organization with undeniable profits. Though the company had its down years in its history, it has continued its miracle in success. Disney has long been regarded as a great example of sustainable profits. There are four main criteria for sustainable profits: heterogeneity, inimitability, co-specialization and immense foresight. Unlike other companies, Walt Disney Company 's products

1.Briefly describe the type(s) of diversification strategies that Walt Disney pursues/has pursued over the years.
The Walt Disney company can be seen as a highly diversified company. Over the years, it has pursued a wide range of diversification strategies that we can enhance:•Horizontal integration: obviously, Walt Disney has invaded several markets, diversifying its offer to many fields. In 2000, we can find five big main fields of action where Walt Disney operates: Media Network, studio entertainment, theme parks and resort, consumer products and internet and direct marketing. Moreover, each of these categories is itself divided in other categories



Bibliography: - Strategic Management: Concepts, Second Edition (2008), by Mason A. Carpenter and Wm. Gerard Sanders, Pearson Prentice Hall. ISBN-10: 0132341409; ISBN-13: 9780132341400- Harvard online, buy Case study Walt disney

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