Walmart in China

Powerful Essays
How to win Chinese consumers: Competetive strategy of Wal-Mart in China
ATIONAL AND INTERNATIONAL GOVERNANCE CHALLENGES
1. Jayalakshmi Gopalkrishnan, Faculty, Asian School Of Business Management, Siksha Vihar,Chandaka,Bhubaneswar,India. jaya_gopalkrishnan2006@yahoo.co.in,9777627771 2. D.Ramalingam, Faculty, Department of Computing, Middle East College of Information Technology, Muscat, Sultanate of Oman. 3.Dr. V.K.Gupta,Professor, Indian Institute of Management,Indore,India 4. R.K Verma,Associate Professor, Asian School of Business management, Siksha Vihar,Chandaka,Bhubaneswar, India.

ow to win Chinese Consumers: Competetive strategy of Wal-Mart in China
Founded by Sam Walton, the first Wal-Mart store opened in Rogers, Arkansas, in 1962. Seventeen years later, annual sales topped $1 billion. By the end of January 2002, WalMart Stores, Inc. (Wal-Mart), was the world’s largest retailer, with $218 billion in sales.Wal-Mart’s winning strategy in the U.S. was based on selling branded products at low cost. Each week, about 100 million customers visited a Wal-Mart store somewhere in the world. By 2004, Wal-Mart, the world 's largest company operated discount stores, neighborhood stores, hypermarkets (Wal-Mart Super centers) and membership warehouses (Sam 's Club). In the 1990s Wal-Mart started to expand abroad. It entered China in 1996, Korea in 1997, and Japan in 2002. In China, Wal-Mart operated and aggressively expanded its retail business in partnerships, joint venture partners and suppliers. In Japan, Wal-Mart invested in 2002 in Seiyu, a prominent Japanese retailing chain. In Asia Wal-Mart is engaged in tough competition with other global and domestic retailers. The author’s intention of writing this case study is to explore into the complexities of Wal-Mart’s Chinese venture. China poses a huge challenge for Walmart as there exist cross cultural diversities among the Chinese population.Walmarts needs to understand the Chinese market first and then think of a



References: "Ready for warfare in the aisles – Retailing in China”. The Economist, August 5, 2006. "Outsmarting Wal-Mart”, Darrell K. Rigby and Dan Haas, Harvard Business Review, December 2004. "GOME is tops in China”, Business Week, September 10, 2008 "Wal-Mart’s new sustainability mandate in China”, Business Week, October 28, 2008. "What’s new with the Chinese consumer”, Ian St-Maurice, Claudia SussmuthDickerhoff and Hsinhsin Tsai, The McKinsey Quarterly, October 2008 . "Food Retail Formats In Asia – Understanding Format Success”, A study for the Cocacola Retailing Research Council Asia. www.walmart.com

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