Omidyar's purpose was to establish a self-regulating online marketplace. A central premise of Omidyar's online marketplace was the belief that people are essentially honest (eBay, 2005). Reporting on a recent 10-year anniversary "fireside chat" with Omidyar and eBay's first president Jeff Skoll, an eBay staffer explained that, "the site was based on a relatively simple idea: given the opportunity, people would do the right thing such as sending money to strangers to buy items online. Named "Auction Web", the sites initially function like an online flea market, with buyers and sellers trading collectibles, garage sale items, and assorted junk. Omidyar encouraged organic growth of the company which continues to this day allowing sellers to decide what items to list and shaping the direction of the company through buyer and seller demand and feedback. The business which offered a free service to both buyers and sellers was initially operated out of Omidyar's living room. The site began to make a name for itself through word of mouth and the number of registered users at the site grew rapidly in late 1995/early 1996. Auction Web was incorporated in California in May of 1996, with Omidyar serving as CEO and his friend Jeff Skoll as President. To cover the costs of operating the business, Auction Web also began to charge a fee to auction items …show more content…
This is quite obviously a very far-reaching mission and strategic objective. In stating that it wants to create the world's online marketplace, eBay clearly aims at being the dominant player in all markets around the world. Moreover, although eBay has had trouble moving some very high end items eBay specifically does not want to set any limits on the scope of its online trading business so long as the goods and services are legal, presumably. EBay's mission for its Pay Pal business, while more narrowly focused on the online payments business, is also quite ambitious. As stated in the company's 2004 annual report: "Our Pay Pal mission is to create the new global standard for online payments." Thus, as is the case with its eBay.com business, EBay aims for global market leadership. At the time that eBay acquired Pay Pal in 2002 it was already the leading online payment system in the United States. Over past few years, Pay Pal's market dominance in the United States has actually increased and the system is making inroads in foreign markets. While Pay Pal is the overwhelming market leader in the U.S., eBay is likely to face stiff challenges in the future. Search engine giant Google is preparing to launch its own online-payment system that will directly compete with Pay Pal. EBay Inc.'s core business is ebay.com, its online marketplace.