Wal-Mart stores conform to the latest trend that society has set for the current week, month, or year. Wal-Mart business is to please the majority, and the majority being the typical everyday working middle to low-income families. They offer the same selections at each and every store no matter where the location is. They order their products in large quantities and then attempt to sell those products at a “discount” price.
Analyze the business-level strategies for the corporation you chose to determine the business- level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Cost leadership strategy would be the most significant long-term success strategy for Wal-Mart. Basically it is very important for Wal-Mart to sell those products that are in demand by consumers and at a better price than their competitors. An example on how Wal-Mart is keeping up with the economy making their store a place where consumers want to spend money is by making their stores into Super Wal-Mart. The Super Wal-Mart’s are all stores that now carry food products making it convenient for consumers to shop for all they need at good low prices getting the most value for their money. Wal-Mart’ s consumers are mostly middle class that offers them wide-range of products at good value for their money. Wal-Mart has a wide-range of products from inexpensive to more expensive. They have competitive prices and a wide-range of products they can supply the demands of the consumers at a good price. Being Wal-Mart sells a wide-range of products all over the world, they must obey the laws of the countries they sell their products in. Not only does Wal-Mart need to follow the rules of the other countries but also that of the US. With all the competition Wal-Mart always stays ahead of it by offering the best products and at low prices. They always are having price cuts to keep their targeted market coming back....
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