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Wallpaper Industry Market Analysis

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Wallpaper Industry Market Analysis
Market Analysis Wallpaper Industry Under Interior Designing Sector in India

By -

Abhinav Saxena

OVERVIEW OF WALLPAPER INDUSTRY
Wallpaper is a kind of material used to cover and decorate the interior walls of homes, offices, and other buildings; it is one aspect of interior decoration. Wallpaper is a passion. Wallpaper tells the onlooker who you are and what your life is all about. Wallpaper is a daring statement which brings a lifestyle of innovation and excitement inside your home. During 17h century, Wallpaper, using the printmaking technique of woodcut, gained popularity in Renaissance Europe amongst the emerging gentry. Towards the end of the 18th century the fashion for scenic wallpaper revived. By the early twentieth century, wallpaper industry had established itself as one of the most popular household items across the Western world. Today no interior is complete without wallpapers, apart from its functionality today wallpapers are more looked upon to create stylish interiors as it offers wide range of designs and color from modern to classical — residential to commercial.

INTERIOR DESIGNING SECTOR IN INDIA
Interior Designing market is showing growth at the rate of 60% this year and the global market for Interior Design Services is forecasted to reach US$40 billion by year 2015.Thus forecasting a marked increase in interior Designing market in India as well.

Market Competition
Competitor Profiling----Size of the Business in India: & Distribution network We have considered india’s top 10 wallpaper manufacturing companies and have calculated their percentage share to the total wallpaper market of india. The total wallpaper industry revenue which we have calculated by the sum of annual turnovers of the top 10 companies in india came out to be approx. Rs. 50 crore.

MARSHALL'S WALLPAPER (50%) Marshall’s is in its 34th year of glorious accomplishments. It is the market leader in the wallpaper industry in India since 1975.Marshalls is
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