Wallmart SM

Topics: Retailing, Discount store / Pages: 29 (9061 words) / Published: Nov 5th, 2014
CASE STUDY 1
Walmart Stores Inc in 2008: Management Initiatives to Transform the Company and Curtail Walmart Bashing
Group Members
Li Choon Shyong GM05255
Irene Ng May FongGM05301
Rachel Marie Abraham GM05278
TITLE PAGE
ACKNOLEDGEMENT
ABSTRACT
HYPOTHESIS
CONTENTS:
CHAPTER ONE
Introduction
CHAPTER TWO
2.1 Corporate Slogan and Logo
2.2 Core Values and Mission Statements
2.3 Walmart’s Corporate Level Strategy
2.4 Walmart’s Business Level Strategy
2.5 Market Segmentation
2.6 Market Position
CHAPTER THREE
3.1 SWOT Analysis
3.2 Walmart Business Performances
3.3 Space Matrix
3.4 Internal Factor Evaluation
3.5 External Factor Evaluation
CHAPTER FOUR
4.1 Walmart’s Market Share in United State Retailing
4.2 The Biggest Competitors of Walmart
CHAPTER FIVE
5.1 Conclusion
CHAPTER SIX
6.1 Recommendation
REFERENCES
ACKNOWLEDGEMENT
We take this opportunity to express our profound gratitude and deep regards to our lecturer, Admiral Soundarajah for his exemplary guidance, monitoring and constant encouragement throughout the course of this assignment. The blessing, help and guidance given by him time to time shall carry us a long way in the journey of life on which we are about to embark.
We also take this opportunity to express a deep sense of gratitude to Dr. Saiful, Dr. Amir and his committee from Putra Business School for organizing the Three days two nights Strategic Management Camp in Port Dickson which was extremely valuable and helpful in completing this task through various stages. We are also obliged to our classmates from Putra Business School for assisting us in sharing important information and ideas for the given task. We are truly grateful for their cooperation during the period of our assignment. Lastly, we thank The Almighty, family and friends for their constant encouragement without which this assignment would not be possible.

ABSTRACT
Walmart is positioned as one of the largest retailer in world retailing industry



References: http://www.forbes.com/sites/anthonydemarco/2011/07/18/americas-top-retailers/http://corporate.walmart.com/our-story/our-business/locations/http://news.walmart.com/news-archive/investors/walmart-reports-q4-eps-of-167-full-year-eps-of-502-walmart-us-gains-market-share-adds-47-billion-in-comp-sales-for-year-company-announces-fy-14-dividend-of-188-up-18-or-1787345http://www.retailleader.com/top-story-industry_news-walmart_s_grocery_segment_accounts_for_55__of_u.s._sales-663.htmlhttp://c46b2bcc0db5865f5a76-91c2ff8eba65983a1c33d367b8503d02.r78.cf2.rackcdn.com/88/2d/4fdf67184a359fdef07b1c3f4732/2013-annual-report-for-walmart-stores-inc_130221024708579502.pdf http://www.slideshare.net/mhwei0304/case-study-of-walmart-store-inc

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