Walgreens: EOS Stands For Evolution Of Smooth
In case you didn't know, EOS stands for Evolution of Smooth. It is not your typical chap stick in a tube, but rather a smooth egg-shaped flavored lip balm designed to appeal specifically to women.
EOS was first available at Walgreens, but soon grew in popularity and availability. To be able to keep up with supply and demand, EOS decided to buy their own equipment so the process was mostly automated from start to finish.
The target audience was millennial women between 25 and 35. The usual methods of advertising were employed, such as magazine and television ads. They also got in contact with bloggers and reviewers who posted about EOS, thus boosting visibility and popularity.
Though there are many flavors such as vanilla bean, honeysuckle
EOS was first available at Walgreens, but soon grew in popularity and availability. To be able to keep up with supply and demand, EOS decided to buy their own equipment so the process was mostly automated from start to finish.
The target audience was millennial women between 25 and 35. The usual methods of advertising were employed, such as magazine and television ads. They also got in contact with bloggers and reviewers who posted about EOS, thus boosting visibility and popularity.
Though there are many flavors such as vanilla bean, honeysuckle