Wal-Mart Research Paper

Powerful Essays
Topics: Sam Walton
Wal-Mart customer service

Table of Contents

Table of Contents .....................................................................................................................1-2
Title page......................................................................................................................................3 Abstract........................................................................................................................................4
Introduction ................................................................................................................................5 History of Wal-Mart……………………………………………………………………........5.1
External Environmental Analysis………………………………………………………………6
The General Environment…………………………………………………………………….6.1 Demographic…………………………………………………………………………….6.2 Economic….................................................................................................................... 6.3 Social-Cultural…………………………………………………………………………. 6.4 Political-Legal Environment………………………………………………………….6.5
Internal Environmental Analysis: SWOT Analysis…………………………………...........7
Identification of Central Problems …………………………………………………………...7.1
The External Environmental Analysis: The Environment within Wal-Mart………............ 8 Wal-Mart Industry size………………………………………………………….……8.1 Wal-Mart Growth Trends……………………………………………………………… 8.2 Porter’s Five Force Model……………………………………………………….. …….8.3
External Environmental Analysis: The Organization Market……………………………. 9 What are Wal-Mart main products and Services……………………………………… 9.1 Wal-Mart products and service benefits to customers………………………………… 9.2 Wal-Mart primary markets and market segments……………………………………… 9.3 What are the primary ways that customers get a product or services………………….. 9.4 What percentage of annual revenue is spent on marketing and sales…………………. 9.5
Internal Environmental Analysis: Purpose or



References: Appelbaum, S. (2012). Wal-Mart’s “bad neighbor” actions in South Africa. New York Amsterdam News Daily Briefing. (2011). Wal-Mart aims to become largest U.S. primary care provider. Retrieved From www.advisory.com/Daily-Briefing/2011/11/09/Dr-Wal-Mart Foroohar, R. (2012). Walmart 's Discounted Ethics. Time International (South Pacific Edition), 179(18), 13 Gomstyn, A. (2010). Walmart CEO Pay: More in an Hour than Worker get all year? Retrieved from http://abcnews.go.com/Business/walmart-ceo-pay-hour-workers- Johnson L. (2011). Customer Service Reps Get Low Marks -- Especially Walmart 's. Retrieved from http://jobs.aol.com/articles/2011/06/08/customer-service-reps-get-low-marks Johnson, S. (2012). California teachers take Wal-Mart to court. New York Amsterdam News. p. 10 Krejewski, L., Ritzman, L. P., & Malhotra, M. K. (2010). Operations Management (9th ed.) Upper Saddle River, NJ: Pearson Education pg Naughton, D. (2012). How to Sell to the World 's Biggest Company. Harvard Business Sinek, S

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