Wal-Mart Case Analysis
Megan Pender March 7, 2013
Marketing Management – TTH 12:15
Wal-Mart Case Analysis
Walmart has become one of the top companies in the world with their best cost strategy. Providing a service that has good quality and low cost. Although Walmart’s dominant brand brings in large revenue the competition is still vigorous. Direct competitors, Target and Costco fight for market share in discount merchandise. Home Depot, Circuit City, and Best buy manage to still capture share in consumer electronics. Not only does Walmart face competitive challenges but also management issues. The original Walmart vision embraced employees as associates and encouraged them to create ideas that would improve store performance. However, Walmart had become known for low pay and heavy reliance on part time and temporary help. This reduced the expenses associated with benefit packages especially health care coverage.
Accumulate and organize facts relevant to the problem
Collectively, our group best believed that it would be wise to complete an indepth marketing business ananlysis which will help unveal the true undelyings of Wal-Mart. This would incure the evaluation of their sistuation analysis, stratigic marketing issuses, and SWOT analysis; which we found to bee highly effective when organizing facts relevant to the problem. While Wal-Mart continues to achevieve a thriving name amoung the United States and sevreal forgien markets; once we fully assised Wal-mart internal and extrental our group was accuate to believe there are aparent underlying threats within the enviomenial scannings, disribution, and management and policy issues, which should have been address for the corporation. To better exploit Wal-Marts’ strength and opportunities and reduce threats and weaknesses, recommendations are provided.
Enviormental Scanning of Operational Sites
Scanning the international enviorments of which Wal-Mart choose to conduct its
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