Wal-Mart's Strategic Activity System

Topics: Wal-Mart, Hypermarket, Shinsegae Pages: 3 (2694 words) Published: April 18, 2007
1. Wal-Mart的競爭策略與核心能耐? 我們試著以Wal-Mart的Strategic Activity System來回答:

a. 藍色表示競爭策略主題(theme) b. 綠色表示策略主題下相關行動 c. 多數行動彼此高度鏈結 d. IT系統當然是核心能耐,但應 屬主題下的策略行動。

不難發現由幾個主題所建構而成的activity system其實有相當的因果模糊性與模仿不確定性,擇要說明如下: ha. 初期即在小鎮設點(局部獨占!)。打破零售業往人多的都會地區展店之思維、卻也迴避了競爭壓力。 b....
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