“WAITING FOR YOUR CAT TO BARK?” ‘S SUMMARY
“Waiting for your cat to bark?” this was really an book that’s good for time spending if you are interest on marketing on our decades, and it is really addicted to read. Upon reading, it just like there is a lot of knowledge running thru inside your mind. The book was really helpful for someone that’s wanted to develop better online marketing skills and for those marketers who can’t understand what really consumer’s thinking. The book was also helpful in indentify how to answer our potentials customer’s questions, the way they contact us doesn’t matter as long as our message and image is consistent with their expectations.
There is in total twenty-nine chapters in this book, in the first chapter its mention about the changes in the marketing worlds, how and why marketing keep on changing. The middle chapters will uncover and tell us why is the minds of customers changed as they respond to products and services. And on the later part of the book, the authors will mentions about persuasion architecture and how to use it to influence potentials customers. In the final chapter, it encourage readers to getting started with the persuasion architecture in contrast, will make the gap between customer and marketer become smaller.
Early marketer, with the studies and research of Pavlov, attempted to prove that when businesses rang the right bell the right amount of times, they could command desire and behavior in their audiences through branding alone. That’s why is the last decade, marketing is all about turning customers in to Pavlov’s dog, salivating even only mention the brand name, which their consumer have high loyalty towards the brand. But things don’t appear in the same way now, the revolution of technologies and media allowed customers exposed to more alternative experience. With internet, what customer’s access was not just to those well-known or “big” brands but to all brands, equally by a click? It turns out...
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