Wafers India

Satisfactory Essays
Topics: Marketing
SUBMITTED BY KAUSHAL V. HIRPARA MBA 3rd SEM

GUIDED BY MR.ASHISH KANJARIA Assistant professor

ACADEMIC YEAR

2010-2012
SUBMITTED TO K.N.V. INSTITUTE OF BUSINESS MANAGEMENT RAJKOT AFFILIATED TO GUJARAT TECHNOLOGICAL UNIVERSITY AHMEDABAD

 In 1976 Bhikhubhai, chandubhai, and kanubhai virani supplying wafers and namkeen of local brands to the patrons of Astron cinema, Rajkot. Due to short supply of the product they decided to make their own product line.
 In 1982 company establish semi-automatic plan near vad-vajdi, kalwad

road, Rajkot .
 Capacity of production at beginning 200kg per hour and current capacity is

1000-1200kg per hour.
 Plant cover 85000sq.m. area in the outskirts of the Rajkot city.

vision of the company is that they make at least one product for every occasion is a clear – cut vision of Balaji Group. This vision meets the buying capacity of an average Indian and it also reflects the motto to the provide best Quality product line.
The

PRODUCT LIST
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

POTATO SALTED WAFERS MASALA POTATO WAFERS TOMATO MASTI CHAT CHASKA CREM ONION MASALA DHOOM BANANA MARI WAFERS BANANA MASALA WAFERS FARALI CHEVDO RAJVADI CHEVDO RATLAMI SEV SING BHUJIYA SING BHUJIYA NIMBU MUNG DAL CHANA DAL

16. MASALA SING 17. THIKA MITHA MIX 18. KHATTA MITHA MIX 19. GATHIYA 20. CHATAKA PATAKA CHINSE 21. MASALA MASTI 22. TANGI TOMATO 23. WHEELOS 24. MASALA KHAKHARA 25. METHI KHAKHARA 26. PLAIN KHAKHARA 27. JEERA KHAKHARA 28. ALU SEV 29. VATANA

Kurkure Lays Lehar Uncle chips Atop Oreva Shriji Suraj Krutika Jalaram

PRODUCTION DEPARTMENT MARKETING DEPARTMEN HUMANRESOURCE DEPARTMENT

Production planning & control
Production capacity

Packing department

Channel of distribution

Manufacture>Distributor>Dealer>Retailer>consumer
Marketing mix    

Product Price Place Promotion

Recruitment and selection
Human resource information system

Wage and salary

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