The Course Project – Volunteer Motivation
4738 West Avenue J3
Lancaster, CA 93536
GM-591 on Leadership and Organizational Behavior
October 17, 2010
Volunteer Motivation with External and Internal Counter Culture Forces
The California Republican Assembly is a grassroots political organization that was designed and “Chartered in 1934.” “The CRA is the state’s oldest and largest Republican Volunteer Organization,” (http://www.californiarepublicanassembly.com/content/about-us-0), Ronald Reagan even called the Californian Republican Assembly the “Conscience of the Republican Party.”
The CRA has been working to elect Republican candidates who stand unwaveringly for Republican principles and is designed to keep elected officials honest and true to the CRA values. The CRA locates and trains individuals to become potential candidates to be elected into office from the local school boards to the Governor’s position.
The CRA has more than one hundred local chapters from San Diego to Sacramento (California Republic and Assembly Bylaws and Volunteers, 2010) have been the main driving force behind those chapters.
My role in this organization was the position of Chapter President.
Voted Chapter President for the Antelope Valley Chapter of the CRA in 2005, I was re-elected in 2006. As Chapter President my duties consisted of various activities. Some of those activities included (ARTICLE VIII DUTIES OF OFFICERS & DIRECTORS March 7, 2010), but were not limited to: Participation in the State Conventions, presiding over the meetings of the Board of Directors of the local chapter, acting as Chief Executive Officer of the local chapter, plus, direction and determination of Member’s levels of volunteering and commitment.
While I was President of the local CRA Chapter of Antelope Valley, the Antelope Valley Republican Assembly, I learned that the previous President had failed to increase membership. In fact, it turned out that he happened to be a Campaign Manager for one candidate who was running for a local office. The member base of volunteers became outraged when they found out this information and as a result, when I took over, we had less than thirty active members.
In the two years I served as President of the Chapter, I restored the membership base to more than one hundred and fifty active members. This was accomplished by restoring a strong sense of ethics into the larger organization, which the previous president had destroyed by his activities.
Membership cycles fluctuate and frequently establish patterns in most Organizations (Thomas Rotolo. 2000). The cycle of membership growth and decline of the CRA has continuously repeated itself many times over during the thirty year history of the local Chapter.
Specifically noted, after observation of the demise of the group, I have determined that it was caused by a counterculture activity created by the actions of local, powerful politicians. Those local politicians either implant, or, lure in members with a promise of a personal reward or financial benefit, in exchange for access to the volunteers and to the groups’ endorsement.
Once the candidate gets what they want via the counterculture activity, they attempt to again rely on the organization; however, since the group was left to feel undervalued, the group of volunteers disbands – leaving the Organization without a volunteer structure to rely upon.
In the case of my tenure, I was able to rebuild the group of the volunteer’s mass numbers, however, in less than one year after my departure the Organization's membership again dropped.
This time the membership decreased to less than thirty members and personal observation revealed that the needs of the volunteers - based on Maslow’s Hierarchy of Needs (Maslow, A. 1970) were not met.
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