Volkswagen Logo History
The Volkswagen logo is a household image that is known on an international level. In over seventy years, the logo has not changed a great deal and has stood the test of time. What most people do not know how ever is it 's lush history dating back to Hitler 's reign to current day with law suits debating the original creator of the logo. In short, the Volkswagen logo is memorable, scalable, and effective without color. In addition to discussing the evolution of its design, what makes a good logo, and my opinions on it, I will also discuss the historical background of the logo and the company itself. Although the design itself is very recognizable, I would say the history behind it is more intriguing.
Brief Volkswagen History
The beginning of Volkswagen actually begins on May 28th, 1937 in Germany. Automotive history was made with the founding of a brand new company called Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH. Just over a year later, the name changed to simply Volkswagenwerk GmbH. This name change would really mark the official time line start of the Volkswagen brand. This time line is extremely important in both the companies history and the logo design in which I will discuss a bit later. According to some historians, the creation of Volkswagen actually marked the end of Germany 's World War I economic depression. But sadly, in my mind, really marked the beginning of a darker time to come which would be World War II. It 's important to keep these historical events in mind when trying to analyze a design or logo. Could World War I and the depression influenced the look of the logo? Could events to come have an impact of the evolution of the logo? Sure, and it did.
If Germany was going through such a rough time, how did the Volkswagen brand come to be so quickly and how did it become so successful? The answer is actually Adolf Hitler. I 'd like to take you back about four years to February 11th, 1933. On this day, Adolf Hitler, the
Brief Volkswagen History
The beginning of Volkswagen actually begins on May 28th, 1937 in Germany. Automotive history was made with the founding of a brand new company called Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH. Just over a year later, the name changed to simply Volkswagenwerk GmbH. This name change would really mark the official time line start of the Volkswagen brand. This time line is extremely important in both the companies history and the logo design in which I will discuss a bit later. According to some historians, the creation of Volkswagen actually marked the end of Germany 's World War I economic depression. But sadly, in my mind, really marked the beginning of a darker time to come which would be World War II. It 's important to keep these historical events in mind when trying to analyze a design or logo. Could World War I and the depression influenced the look of the logo? Could events to come have an impact of the evolution of the logo? Sure, and it did.
If Germany was going through such a rough time, how did the Volkswagen brand come to be so quickly and how did it become so successful? The answer is actually Adolf Hitler. I 'd like to take you back about four years to February 11th, 1933. On this day, Adolf Hitler, the