Volkswagen company profile

Topics: Volkswagen Group, Volkswagen, Automotive industry Pages: 15 (8603 words) Published: October 28, 2014

MISSION STATEMENT:
Our goal as a company is to offer not only a wide variety of vehicles to our customers but also to make them the best in their class by exceeding our competitor’s image. We have three different customer groups we try to satisfy: young single adults (18-34),

families, and
adults with retirees (50+).
Along with exceeding our expectations from our customers, we want to build a stronger company for our future and better our stockholders investment. We will produce our vehicles with safety, reliability, efficiency, speed, operating ease and environmentalism in mind. Volkswagen’s extensive activities present people with attractive and innovative options for individual mobility in the future (Volkswagen 2011m). We are committed to becoming a world leader and will achieve this by using intelligent innovations and technologies, while at the same time delivering customer satisfaction and quality (Volkswagen 2011m). We will consistently research upcoming technology as well as social trends so that we will be able to serve our customer’s exactly what they want, how they want it, and when they want it. Volkswagen will strive to promote, produce and sell its vehicles and services in all of our car brands throughout the world. By doing so, we are in hopes of becoming the largest and the best car manufacturer in the world. We will build factories all over the world for local markets and support the local economies of each location through our factories and plants. We will have a stronghold in Germany, Slovakia, China, India, Indonesia, Russia, Brazil, Argentina, Portugal, Spain, Poland, Mexico, Bosnia and the United States. We will continue to grow and expand into other nations. We will continue to introduce our brand of vehicles into new nations and grow from our current level of 150 countries. We will become a worldwide-recognized brand and support the local economies in every way possible. Essentially, we will cover the globe (Volkswagen, 2011a), (Volkswagen, 2011o), (Volkswagen, 2011p), (Volkswagen, 2011n). MESSAGE FROM THE CHAIRMAN:

“At Volkswagen, we have set our sights on developing vehicles that are smarter, more fuel efficient and pave the way for a sustainable future. Think Blue is a philosophy that embodies our goal of creating environmentally friendly products and solutions. But this is only the beginning. Our commitment to the planet needs your help and support. Let us be more responsible on the road, and more environmentally aware of how we behave, in the car, and everywhere else. If we choose to think blue together we can make a meaningful difference. And the time is now.” Martin Vinterkom

BUSINESS OVERVIEW:

Headquarters Dec 1945: Start of 12 brands from 7 5,50,000 100 production Wolfsberg operations European countries employees plants worldwide 37,750 vehicles 280 models 9.3 m deliveries active in 153 profit after tax A day to customers countries 22 billion euro Source: Internet

The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. In 2013, the Group increased the number of vehicles delivered to customers to 9.731 million (2012: 9.276 million), corresponding to a 12.8 percent share of the world passenger car market. In Western Europe, almost one in four new cars (24.8 percent) is made by the Volkswagen Group. Group sales revenue in 2013 totaled €197 billion (2012: €193 billion), while profit after tax amounted to €9.1 billion (2012: €21.9 billion). The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. Each brand has its own character and operates as an...

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