Volkswagen

Topics: Volkswagen, Audi, Volkswagen Group Pages: 2 (820 words) Published: August 19, 2015
STRENGTHS :

1. Volkswagen has a strong global presence i.e currently operating in 153 countries worldwide and it was known to be the 3rd biggest auto manufacturer industry in 2012. 2. The company has a strong diversified portfolio. The brand owns and sells about 13 auto motive brands like Audi, Bentley etc. By providing a wide portfolio the brand has catered to needs of all types of customers. 3. Volkswagen is one of the oldest car manufacturers and still has a strong rapid growth in the market. 4. The company has a strong Research & Development and engineering departments. It possesses efficient automation and production capabilities to keep itself on the growing pace in the global market. 5. Market leader in Europe

Volkswagen is the largest European manufacture with a market share of 23.9%. When rivals like Fiat, Peugeot are feeling the effect of the economic slowdown. VW has been able to gain a significant advantage over it competitors. It has a market share of 37% in the Germany and it is sales in countries like Russia is increasing rapidly. Its ability to defy the European economic slowdown has been possible by the company’s strong financial power. It is aggressively prompting it model by giving discount and lucrative finance option at a time when rival fumble to find a strategy to overcome shrinking sales. 6. China

VW has a presence in this market since about 30 year. Volkswagen along with Audi outsold GM in to become the largest manufacture in the world’s largest car market.  VW would be investing $25 billion through 2018. It has had a first mover’s advantage in China and the brand is very strong among the Chinese customer. It has a far ahead in sales as compared to Toyota, Ford or Honda. The gamble of investing in China before everyone has given the company ample time to establish itself in the Chinese market. VW recently opened its 16th factory in Ningbo, south eastern China. 7. Latin America.

The VW Gol has been the bestselling car since...
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