Volkswagen
Campus Name : INTI International University (Laureate International Universities)
Program Name & Code : Diploma In Business
Subject Name & Code : MKT 2105 –Consumer Behavior
Assignment Title : Individual Assignment
Student’s Name : Moh Yee Ying
ID : I13003966
Class Section : 8T1
Lecturer’s Name : MS Wong Choon Fah
Date Line : OCT 28 ,2014
1. What accounts for Volkswagen customers’ brand loyalty? Provide examples to support your argument.
Volkswagen (VW; German pronunciation: [ˈfɔlksˌvaːɡən]; /ˈvoʊks.wæɡ.ən/) is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen is the top-selling and original marque of the Volkswagen Group, the biggest German automaker and the second largest automaker in the world. Volkswagen has three cars in the top 10 list of best-selling cars of all time compiled by the website 24/7 Wall St: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. With these three cars, Volkswagen has the most cars of any automobile manufacturer in the lists that are still being manufactured. Volkswagen ranks first in spending the most money of any automaker on research and development as of 2011.Volkswagen means "people's car" in German. Its current slogan is "Das Auto" ("The Car").
Awards
World Car of the Year
Volkswagen has produced four winners of the World Car of the Year competition. Volkswagen has the most World Car of the Year awards of any automaker.
2009 - Volkswagen Golf
2010 - Volkswagen Polo
2012 - Volkswagen up!
2013 - Volkswagen Golf
Volkswagen has had one car shortlisted for the World Car of the Year.
2006 - Volkswagen Passat
European Car of the Year
Volkswagen has produced three winners of the European Car of the Year award.
1992 - Volkswagen Golf
2010 -
Program Name & Code : Diploma In Business
Subject Name & Code : MKT 2105 –Consumer Behavior
Assignment Title : Individual Assignment
Student’s Name : Moh Yee Ying
ID : I13003966
Class Section : 8T1
Lecturer’s Name : MS Wong Choon Fah
Date Line : OCT 28 ,2014
1. What accounts for Volkswagen customers’ brand loyalty? Provide examples to support your argument.
Volkswagen (VW; German pronunciation: [ˈfɔlksˌvaːɡən]; /ˈvoʊks.wæɡ.ən/) is a German automobile manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen is the top-selling and original marque of the Volkswagen Group, the biggest German automaker and the second largest automaker in the world. Volkswagen has three cars in the top 10 list of best-selling cars of all time compiled by the website 24/7 Wall St: the Volkswagen Golf, the Volkswagen Beetle, and the Volkswagen Passat. With these three cars, Volkswagen has the most cars of any automobile manufacturer in the lists that are still being manufactured. Volkswagen ranks first in spending the most money of any automaker on research and development as of 2011.Volkswagen means "people's car" in German. Its current slogan is "Das Auto" ("The Car").
Awards
World Car of the Year
Volkswagen has produced four winners of the World Car of the Year competition. Volkswagen has the most World Car of the Year awards of any automaker.
2009 - Volkswagen Golf
2010 - Volkswagen Polo
2012 - Volkswagen up!
2013 - Volkswagen Golf
Volkswagen has had one car shortlisted for the World Car of the Year.
2006 - Volkswagen Passat
European Car of the Year
Volkswagen has produced three winners of the European Car of the Year award.
1992 - Volkswagen Golf
2010 -