Vodafone-S-Advertisement-Strategy-in-India
Business Research
Business Research
Is the advertisement strategy used by Vodafone in India successful?
Submitted to Submitted by Batch Reg. No. Prof. Dilip Hitesh Goyal Sheron Prabu PGPRM-9 MBA12 B BLR 0903071001 BLR 0903031042
Page 1
Business Research
1. Introduction
Vodafone is known for its unique advertisement campaign such as pug, happy to help service and latest released Zoozoo advertisement campaign. The Zoozoo¶s
advertisements were created in South Africa by Ogilvy & Mather, an international advertising, marketing, and public relations agency and Nirvana Films (Bangalore base company) used some animated characters to make these advertisements. It became so famous at little time that they made 30 advertisements base on Zoozoo. They spent near Rs. 30 million to make these advertisements. Now days it is one of the most admirable advertisements in India for example it has 35000 members on Facebook page which is increasing rapidly.
2. Company background
Vodafone is one of the leading global brands and in brand value ranking 2008 and it is ranked as the 11th largest telecommunication company in the world and 2nd in Europe. In the same way Vodafone Essar is one of the leading telecommunication service providers in India. It serves about 35 million customers who are located in different part of the country. It was during the year 2007, an UK-based Vodafone Group took over Hutchison Essar in India and renamed as Vodafone Essar. Hutchison Essar was controlled by Li Ka-Shing who was a Hong Kong billionaire. Vodafone paid $11.1 billion in order to get the 67% stake of Hutchison Essar. The acquisition of Hutchison Essar in India gave Vodafone an access to enter one of the fastest mobile growing markets, where the providers add about six million new connections every month. The company provides prepaid and postpaid connections; the company had the best mobile service in the country, most creative and an effective advertiser of the year. The company
Business Research
Is the advertisement strategy used by Vodafone in India successful?
Submitted to Submitted by Batch Reg. No. Prof. Dilip Hitesh Goyal Sheron Prabu PGPRM-9 MBA12 B BLR 0903071001 BLR 0903031042
Page 1
Business Research
1. Introduction
Vodafone is known for its unique advertisement campaign such as pug, happy to help service and latest released Zoozoo advertisement campaign. The Zoozoo¶s
advertisements were created in South Africa by Ogilvy & Mather, an international advertising, marketing, and public relations agency and Nirvana Films (Bangalore base company) used some animated characters to make these advertisements. It became so famous at little time that they made 30 advertisements base on Zoozoo. They spent near Rs. 30 million to make these advertisements. Now days it is one of the most admirable advertisements in India for example it has 35000 members on Facebook page which is increasing rapidly.
2. Company background
Vodafone is one of the leading global brands and in brand value ranking 2008 and it is ranked as the 11th largest telecommunication company in the world and 2nd in Europe. In the same way Vodafone Essar is one of the leading telecommunication service providers in India. It serves about 35 million customers who are located in different part of the country. It was during the year 2007, an UK-based Vodafone Group took over Hutchison Essar in India and renamed as Vodafone Essar. Hutchison Essar was controlled by Li Ka-Shing who was a Hong Kong billionaire. Vodafone paid $11.1 billion in order to get the 67% stake of Hutchison Essar. The acquisition of Hutchison Essar in India gave Vodafone an access to enter one of the fastest mobile growing markets, where the providers add about six million new connections every month. The company provides prepaid and postpaid connections; the company had the best mobile service in the country, most creative and an effective advertiser of the year. The company