Vodafone Strategic Planning
Vodafone Group Plc
The term VODAFONE comes from Voice Data Fone chosen by the company to reflect the provision of voice and data services over mobile phones. Vodafone Group is a global telecommunication company with headquarters located in Newbury, Berkshire United Kingdom. It is the world’s largest mobile telecommunication company with around 341 million users worldwide. It operates network in over 30 countries and has partner networks in over 40 additional countries. Vodafone was formed in 1983 as a joint venture between Venture electronics and Millicom and was granted one of two mobile phone licenses in the UK. It launched services in 1985 as Racal subsidiary. In 1988 Racal offered 20% of Vodafone to the public. Consequently three years later the rest of the firm was to become Vodafone Group. Products and services: Vodafone offers a wide range of products and services including voice, messaging, data and fixed line solutions and devices to assist customers in meeting their total communication needs. Vodafone’s Handsets, Smart phones and branded handsets are available in a variety of designs to meet the customer needs. They are enabling millions of people in emerging market to share the benefits of mobile technology. Handsets are low-cost combined with high-end features such as touch screen and mobile internet capability. Vodafone provides a range of data products including PC connectivity, Internet services and roaming services. PC connectivity services, available through Vodafone Mobile Broadband devices and certain handsets, provide mobile internet access for laptop, netbook and PC users. Vodafone Mobile Broadband provides simple and secure access to the internet and to business customers’ systems.
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Online Mission Statement
Vodafone’s vision is; ‘To be the world's mobile communication leader enriching our customers' lives through the unique power of mobile communications’ Vodafone’s value is;
Our Values are about the way we do things. They describe
The term VODAFONE comes from Voice Data Fone chosen by the company to reflect the provision of voice and data services over mobile phones. Vodafone Group is a global telecommunication company with headquarters located in Newbury, Berkshire United Kingdom. It is the world’s largest mobile telecommunication company with around 341 million users worldwide. It operates network in over 30 countries and has partner networks in over 40 additional countries. Vodafone was formed in 1983 as a joint venture between Venture electronics and Millicom and was granted one of two mobile phone licenses in the UK. It launched services in 1985 as Racal subsidiary. In 1988 Racal offered 20% of Vodafone to the public. Consequently three years later the rest of the firm was to become Vodafone Group. Products and services: Vodafone offers a wide range of products and services including voice, messaging, data and fixed line solutions and devices to assist customers in meeting their total communication needs. Vodafone’s Handsets, Smart phones and branded handsets are available in a variety of designs to meet the customer needs. They are enabling millions of people in emerging market to share the benefits of mobile technology. Handsets are low-cost combined with high-end features such as touch screen and mobile internet capability. Vodafone provides a range of data products including PC connectivity, Internet services and roaming services. PC connectivity services, available through Vodafone Mobile Broadband devices and certain handsets, provide mobile internet access for laptop, netbook and PC users. Vodafone Mobile Broadband provides simple and secure access to the internet and to business customers’ systems.
2
Online Mission Statement
Vodafone’s vision is; ‘To be the world's mobile communication leader enriching our customers' lives through the unique power of mobile communications’ Vodafone’s value is;
Our Values are about the way we do things. They describe