Vodafone Marketing Strategy

Pages: 6 (2038 words) Published: August 5, 2009
Budget: Nuts & Bolts
Boost to infrastructure for urban poor
Allocation for Jawaharlal Nehru National Urban Renewal Mission is being stepped up by 87 per cent to Rs 12, 887 crore. To improve the lot of the urban poor, the Budget allocated for housing and provision of basic amenities is being increased to Rs 3,973 crore. This includes the provision for Rajiv Awas Yojana, a new scheme announced by the President of India. This scheme, the parameters of which are being worked out, is intended to make the country slum-free in the next five years. Budget for Mumbai floods

To address the problem of flooding in Mumbai, Brihan Mumbai Storm Water Drainage Project was initiated in 2007. The cost of the project is about Rs 1,200 crore. The project is being funded through Central assistance. Up until 2008-09, a sum of Rs 500 crore was released for this project. The provision for this project is being enhanced from Rs 200 crore in Interim BE to Rs 500 crore to expedite its completion. More money for power scheme

Allocation for the Accelerated Power Development and Reform Programme (APDRP) — an important scheme for reducing the gap between power demand and supply — is being increased to Rs 2,080 crore, a steep rise of 160 per cent from Rs 2,080 crore which was the budget estimate of 2008-9. Blueprint for National Gas Grid

There’s a proposal to develop a blueprint for long-distance gas highways leading to a National Gas Grid. This would facilitate transportation of gas across the length and breadth of the country. Task force for farmers

A special task force is being set up to examine and provide a course of action for farmers in some regions of Maharashtra. A large number of farmers had taken loans from private money lenders and the loan waiver scheme did not cover them. Push to irrigation

The additional Rs 1,000 crore for the Accelerated Irrigation Benefit Programme (AIBP) marks a 75 per cent increase in allocation over the 2008-09(BE). The allocation for the Rashtriya Krishi Vikas Yojna (RKVY) is also being stepped up by 30 per cent over Budget Estimate of 2008-09. More funds to micro enterprises

The Budget provides for a special fund out of Rural Infrastructure Development Fund (RIDF) to Small Industries Development Bank (SIDBI). This fund of Rs 4,000 crore will incentivise Banks and State Finance Corporations (SFCs) to lend to Micro and Small Enterprises (MSEs) by refinancing 50 per cent of incremental lending to MSEs during the current financial year. Stimulus for the print media

In February 2009, the print media was given a stimulus package comprising waiver of 15 per cent agency commission on DAVP advertisements and a 10 per cent increase in the DAVP rates to be paid as a ‘special relief’ subject to documentary proof of loss of revenue in non-governmental advertisements. The stimulus package has now been extended for another six months to December 31, 2009. Boost to Bharat Nirman

Allocation for Bharat Nirman is being upped by 45 per cent in 2009-10 over 2008-09. Bharat Nirman, with its six schemes, is an important initiative for bridging the gap between the rural and urban areas and improving the quality of life of people, particularly the poor in rural areas. The outlay for the Pradhan Mantri Gram Sadak Yojana (PMGSY), one of the most successful programmes under Bharat Nirman, is being increased by 59 per cent over BE 2008-09 to Rs 12,000 crore. Meanwhile, an allocation of Rs 7,000 crore to Rajiv Gandhi Grameen Viduytikaran Yojana (RGGVY) means a 27 per cent increase for the scheme. Funds for rural housing

Money allocated for Indira Awaas Yojana (IAY) will be increased by 63 per cent to touch Rs 8,800 crore. To speed up rural housing, the government will allocate Rs 2,000 crore for Rural Housing Fund in the National Housing Bank (NHB). This will boost the resource base of NHB for their refinance operations in rural housing sector. Scheme for SC

A new scheme is being launched...
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