Vodafone Market
Stakeholders in Recycling and Re-use at Vodafone
Submitted To Strategy Tutor Dr. Humam Al-Jazaeri MBAP Course - ST106
Submitted By
Reem Mahfoud Reem_31693
5 October 2010
October 10
STRATEGY – Vodafone Case Study
Page 1 of 17
Table of Contents
1 2 3 4 5 Case Background.....................................................................................................................................3 Answers of Case Questions .....................................................................................................................5 Short Comments .................................................................................................................................15 Keywords ..................................................................................................................................................16 References ...............................................................................................................................................17
October 10
STRATEGY – Vodafone Case Study
Page 2 of 17
1 Case Background
THE MAIN CHALLENGE: presented is to be a leader in Corporate Responsibility (CR) by reducing the Carbon emissions in response to climate change.
THE ORGANIZATION: involved is Vodafone, a mobile communications operator. THE SOLUTION: “Recycle & Re-use Strategy” / “Green Brand”
Vodafone has taken steps in supporting recycling campaigns. It involved both customers & recycler as parts of its recycling loop in the supply chain where the old mobiles & handsets are recycled or re-used. It also encouraged customer to delay upgrading to phones. Nevertheless, Vodafone has partnered with Global Cool Foundation UK which has mission to save a million tonnes of CO2 and contributed with the money generated from recycling for Solar Aid & The Million Superheroes Campaign.
IMPLICATIONS:
Internal & External stakeholder’s engagement in the recycling campaign. Vodafone
Submitted To Strategy Tutor Dr. Humam Al-Jazaeri MBAP Course - ST106
Submitted By
Reem Mahfoud Reem_31693
5 October 2010
October 10
STRATEGY – Vodafone Case Study
Page 1 of 17
Table of Contents
1 2 3 4 5 Case Background.....................................................................................................................................3 Answers of Case Questions .....................................................................................................................5 Short Comments .................................................................................................................................15 Keywords ..................................................................................................................................................16 References ...............................................................................................................................................17
October 10
STRATEGY – Vodafone Case Study
Page 2 of 17
1 Case Background
THE MAIN CHALLENGE: presented is to be a leader in Corporate Responsibility (CR) by reducing the Carbon emissions in response to climate change.
THE ORGANIZATION: involved is Vodafone, a mobile communications operator. THE SOLUTION: “Recycle & Re-use Strategy” / “Green Brand”
Vodafone has taken steps in supporting recycling campaigns. It involved both customers & recycler as parts of its recycling loop in the supply chain where the old mobiles & handsets are recycled or re-used. It also encouraged customer to delay upgrading to phones. Nevertheless, Vodafone has partnered with Global Cool Foundation UK which has mission to save a million tonnes of CO2 and contributed with the money generated from recycling for Solar Aid & The Million Superheroes Campaign.
IMPLICATIONS:
Internal & External stakeholder’s engagement in the recycling campaign. Vodafone
References: http://www.vodafone.com/static/annual_report10/performance/corporate_responsibility.html http://www.vodafone.com/start/responsibility_uk/environment.html http://www.vodafone.com/etc/medialib/cr_09/uk_cr.Par.83247.File.dat/uk_cr_review_print.pdf http://www.vodafone.com/etc/medialib/cr10/pdf.Par.17290.File.dat/vodafone_sustainability_report.pdf http://www.vodafone.com/start/responsibility.html http://www.vodafone.com/etc/medialib/agm_10.Par.61357.File.dat/2010_review_of_the_year_and_no tice_of_agm.pdf October 10 STRATEGY – Vodafone Case Study Page 17 of 17