Vodafone India Report

Topics: Mobile phone, GSM, Vodafone Pages: 5 (1064 words) Published: June 24, 2013

In 1992 Hutchison Whampoa and Max Group established Hutchison Max
In 1994 Hutchison Max was awarded a licence to provide mobile telecommunications services in Mumbai.
In 1995 The commercial operations of the company were launched in mumbai under Hutchison Max.

1999 :-

Hutchison picked up a 49% stake in Delhi-based cellular service provider Sterling Cellular from Swisscom, an Essar Group company . This was in accordance to the plans of Hutchison to expand in the Delhi circle. (Refer :- Hutchison & Strerling)

Hutchison acquired Command Cellular Services in Kolkata from Usha Martin in order to enter the Kolkata circle.(Refer :- Hutchison acquires Usha Martin) Hutchison Telecom acquired a 49 percent stake in Fascel, which operated in the Gujarat cellular circle. Hutchison acquired the stake from Shinawatra (33%) and Bezeq (16%).(Refer :- Hutch entered gujrat) In February 2000, Hutchison Max Telecom introduced Orange in India. The brand "Max Touch" was replaced by Orange. This was for the first time that a globally recognised cellular service brand was available in India.(Refer :- Welcome Orange)

Vodafone won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai.


Acquired AirCel Digilink (ADIL— ESSAR Subsidiary) which operated in Rajastan, Uttar Pradesh East and Haryana telecom circles (Refer :- Acquisition of Aircel Digilink India Limited (ADIL)) The Acquired company was rebranded as 'Hutch'.

Hutch Launched one of the most successful marketing campaigns with the tagline “wherever you go our network follows”.


Hutch launched its services in UP West & Uttaranchal with the widest cellular network in the region. Hutch bought aircel Ltd the GSM cellular service provider in Tamil Nadu & Chennai circles.(Refer :- Hutch to buy out Aircel).

Nokia signed an agreement with Hutchison India to supply Nokia's mobile switching and GSM radio network. Nokia supplied GSM equipment to nine of Hutchison India's 13 circles, making it the largest network vendor for the Indian operator.(Refer :- Hutch & Nokia deal).

Hutchison Essar announced the acquisition of a unified access licence for West Bengal and Sikkim. The company invested Rs.120 crore for rolling out its cellular networks in West Bengal and Sikkim.( refer :- Hutch in WB & Sikkim)

2005 :-
Hutchison Essar borrows $140 mn to Expand in India.Hutchison Essar aquired BPL Mobile (Mumbai), BPL Cellular (Tamil Nadu, Kerala, Maharashtra & Goa) and Essar Spacetel for a total of $1.156 billion. .This left BPL with operations only in Mumbai, where it continued its operations under the brand 'Loop Mobile'.(Refer :- Hutch & BPL). 2006 :-

Hutchison Essar acquired a company that held licence applications for the seven remaining licence areas.Thus It was able to establish its presence in these 7 circles as well.

2007 :-

Vodafone acquired 67 percent stake of Hutchison Telecom International in Indian mobile company Hutchison Essar. Vodafone paid a price of around $794 per subscriber to clinch the deal.( Refer :- Vodafone acquired hutch). The company was renamed as Vodafone Essar.'Hutch' was rebranded to 'Vodafone'. Vodafone(before the Huthison-Essar merger) acquired 10% in Bharti for $1.5 billion in Oct 2005 & now it sold 5.6% stake in Bharti for $1.6 billion but retained the remaining 4.4% as pure financial investment.( Refer :- Airtel stake sold). Vodafone signed a deal with IBM . According to the deal IBM will outsource all the IT operations of Vodafone . (Refer :- Vodafone & IBM(2007))

2008 :-
Vodafone acquires the licences in remaining 7 circles and started its pending operations in Madhya Pradesh, Orissa, Assam, North East and Bihar. Vodafone launched the Apple iPhone 3G to be used on its 17...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Project Report on Vodafone Essay
  • Marketing strategy of Vodafone India Essay
  • Vodafone Essay
  • Vodafone Essay
  • Vodafone Essay
  • Vodafone Essay
  • vodafone Essay
  • Vodafone Essay

Become a StudyMode Member

Sign Up - It's Free