Topics: Mobile phone, Vodafone, Mobile network operator Pages: 4 (718 words) Published: December 3, 2013
Internal Analysis

Facts & Figures

More than 403 million customers across the world (Vodafone, 2013). More than 30 countries and are partners with network companies over 50(Vodafone,2013). 2000-The acquisition of Mannesmann AG -making it the world’s largest mobile telecommunications company. 2005-launch Stop the Clock for Pay monthly and Pay as you go customers.  2006-The Vodafone Mobile Connect 3G broadband (HSDPA) data card is launched, offering faster data speeds on laptops.  2007-Vodafone launches Secure Remote Access, providing data security for remote and flexible workers.  2008-Vodafone UK is the first European network operator to offer Dell's Inspiron Mini 9 ultra-mobile device with built-in broadband connectivity  2009- number of Vodafone retail stores, 400.

 2010-Vodafone UK wins Best Network in the Mobile News and Mobile Awards. Vodafone UK ranges the Apple iPhone (Vodafone, 2013).


Vodafone’s mission statement is “to be the communications leader in an increasingly connected world”.


1. Operational performance- value maximization and cost reduction. 2. Total communication- complete communication by expansion in mobile data services, target enterprises & high value consumers- market-by-market approach. 3. Emerging markets- developing delivery of mobile services and selective new market expansion. Business: ensure leadership in rapidly competitive market for high- speed Internet services. Marketing: creating stronger brand image.

Key resources-
1. Human: 86,400 employees (Vodafone,2013).
2. Organizational capital: £3.1 billion
3. Financial capital: £41 billion

External Analysis

Main competitors are Orange, O2, T-Mobile and Virgin Mobile. Industry structure - The type of competition in UK for telecommunication is oligopoly and market structure is fragmented. The type of competition that exists in the UK is a mixture of monopolistic competition and oligopoly; hence the market is dominated...
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