CHAPTER – 1 1. Definition and Functions of VM 2. Display Basics 3. Design Basics 4. Principles of Design 5. Color Blocking
Presented by Nitya Mishra Ruhi Rukmini Sampada Pathak
Definition and Function
Visual Merchandising is defined as the presentation of any and all merchandise at its best. Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales.[ The world of visual merchandising is all about fascinating tools of display which help transform shoppers into stoppers; walk bys into walk ins; and passers by into passers who buy! A visual merchandiser sets the store and its merchandise in such way as to reflect the image a store wants to reflect.
VM is the way in which to display goods for sale in the most attractive manner with the end purpose of making a sale. If it does not sell it is not visual merchandising. It is important to understand that visual merchandiser is not there to impose ideas but to help clients articulate their own personal style. So visual merchandiser is an idea person. VM is the art of implementing effective design ideas to increase store traffic and volume of sales. Creating an attractive product display can draw customer in, promote a slow moving item, announce a sale, or welcome a season. VM uses season based displays to introduce new arrivals to customers and thus increase conversions through a planned and systematic approach by displaying stocks available
Visual Merchandising is
• A tool to achieve sales and targets. • A tool to enhance merchandise on floor. • A mechanism to communicate to a customer and influence his / her decision to buy. • Use season based displays to introduce new arrivals to customers. • To increase conversions through a planned and systematic approach by displaying stocks available. • Educating the customers about the product / service in an effective and creative way. • Establishing