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VIZIO and the Market for the Flat Panel TVs

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VIZIO and the Market for the Flat Panel TVs
VIZIO and the Market for the Flat Panel TVs

AGENDA
VIZIO Introduction
Flat panel TVs Market Analysis
-Comparison of the Competitors
SWOT
Conclusion
Reason for selecting this topic
Work Cited

VIZIO Introduction
VIZIO HDTV, a well-known brand which was founded by a Taiwanese American William Wang, the brand slogan "Where Vision Meets Value", headquartered in Irvine, California. In 2007, VIZIO skyrocketed, became America 's best-selling brand of flat panel HDTVs, but also become the first 10 years of the major U.S. TV sales market leading American brands. VIZIO is committed to bringing innovative practice feature-rich flat panel televisions to market. VIZIO offers a variety of award winning Plasma and LCD HDTVs including the new XVT series. VIZIO 's products in Costco (Costco Wholesale), Sam 's Club store (Sam 's Club), Sears (Sears), Wal-Mart (Walmart), Target Stores (Target), BJ 's Wholesale, the nation within the other retail providers and authorized online partners have sales office. VIZIO has won numerous awards including Inc. 500 best computer and electronics companies, "Good Housekeeping" (Good Housekeeping) named "Best widescreen" award, CNET 's "Top 10 Holiday Gifts", "PC World "and" best Buy "award and so on.

Flat panel TVs Market Analysis
The Flat panel TVs market is a really competitive one. There are several great and well known International Brands such as Samsung, LG, Sony, Sharp and so on. TV is the necessary product of every house, office and also for the exhibition. It’s a large market and keeping growing, that’s why so many companies want to be the leader brand of this industry. Here I provide one graphic as below to show that Vizio is the Top one brand in North America and Samsung is the second place but the gap between those two brands is not very big. Besides USA, Samsung, LG & Sony win more market share in other area such as Europe and Asia so there’s still a challenge waiting for VIZIO.

SWOT
Strength
Price Advantage


Cited: VIZIO official website http://wikiyou.tw/vizio/ IHS research company IDC research company
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