Visual Rhetoric In Visual Communication

Satisfactory Essays
VISUAL COMMUNICATION
VISUAL RHETORIC

What is Visual Communication?

What is Metaphor?
The representation of a person, place, thing, or idea that suggests a particular association or point of similarity.

How does bad design make you feel? What do you liken it to?

What is Metaphor?
The representation of a person, place, thing, or idea that suggests a particular association or point of similarity

From Makeness.com: “I hate bad design. It’s like an itch I can’t scratch. It litters the internet like stinky half-smoked cigarette butts.”

What is Visualisation?
Basically:

Understanding
+ Imagination & Cognitive abilities

(rational process and intelligence)
= Solution

What is design of materials?
Kolestor is an

You May Also Find These Documents Helpful

  • Powerful Essays

    Chapter 14

    • 3757 Words
    • 38 Pages

    A ______ is a mental image or representation that a person uses to understand her/his social environment.…

    • 3757 Words
    • 38 Pages
    Powerful Essays
  • Powerful Essays

    Psy 100 Week 1

    • 2370 Words
    • 10 Pages

    7. Chapter 3 Similarity- Definition: The tendency to perceive things that look similar to each other as being part of the same group. We use similarity a lot in our house in order to stay organized. My children each have their own set of shelves with bins. When we clean up, we put similar things into the same bins. My kids get very excited when they can spot the similarities on their own, and put everything away…

    • 2370 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Prototype- is an example of a concept that closely matches the defining characteristics of a concept.…

    • 959 Words
    • 4 Pages
    Good Essays
  • Good Essays

    the attribution of a human form, human characteristics, or human behavior to nonhuman things, e.g. deities in mythology and animals in children's stories…

    • 2044 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Personification is a figure of speech in which human characteristics are attributed to a non-human object. In the first line, a tree is given human characteristics by portraying it…

    • 624 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    A mental representation of a group or category that shares similar characteristics is called _____.…

    • 1087 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Visual Rhetoric

    • 538 Words
    • 3 Pages

    The Coca-Cola companies' website portrays a plentiful amount of information and images to its visitors. It seems to have a very calm mood embedded into the site.…

    • 538 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Visual Rhetoric Analysis

    • 925 Words
    • 4 Pages

    Visual rhetoric, by way of appealing to the emotions of the audience, being believable in the eyes of the viewers, and defending claims through use of provable evidence, conveys messages to the public that would otherwise go unheard if expressed through an alternative means of communication. Messages spread through visual images often make the greatest impact upon society due to their understandable nature, their convenience, and their widespread availability. A scholarly article or doctoral dissertation is much less likely to impact society due to the simple fact that not many people would be so inclined as to spend their time reading such a piece. A domestic violence public service announcement presented by the Salvation Army, on the other hand, would have a very large and possibly very receptive audience.…

    • 925 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Americans enjoy more personal freedoms than any country in the world, but, since the attacks on the “World Trade Center” and the “Pentagon” on 9-11-2011, and the subsequent passing of the “Patriot Act”, the American way of life has been forever changed, and a lot of the personal, private freedoms Americans enjoy are gone. The text in the center of the art piece sets the tone. It forces the viewer to ask themselves the question. Are we really free?…

    • 1399 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Final Exam Notes

    • 18380 Words
    • 66 Pages

    Motifs (a term used in music, art and literature to describe a recurrent idea or design. In literature, repeated images,…

    • 18380 Words
    • 66 Pages
    Powerful Essays
  • Good Essays

    Study Guide English

    • 838 Words
    • 4 Pages

    4. Allusion: is the figure of speech based on resemblance which as a reference of work of literature to…

    • 838 Words
    • 4 Pages
    Good Essays
  • Good Essays

    An allusion is something that relates a subject or idea and is not necessarily acknowledged but should be easily recognized by readers. An archetype is a common symbol or imagery that implies a well-known connotation.…

    • 766 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Ap Euro Renaissance Terms

    • 361 Words
    • 2 Pages

    Allegory: an expressive style that uses fictional characters and events to describe some subject by suggestive resemblances…

    • 361 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The representation in the mind of a set of perceptions, ideas, and/or actions, which go together.…

    • 486 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Rhetoric is used to convey one’s ideas to an audience through multiple different forms of expression. These different forms can be written, verbal and even visual. One form of visual rhetoric can be found by looking at all the different, unique masks that were created by members of the communication class. Each mask that was created was very creative and completely unique from everyone else’s mask. Each mask looked completely different from all the other mask’s, but each message behind the mask was also unique to each individual.…

    • 578 Words
    • 3 Pages
    Good Essays